#723944
Closest named color: Purple Brown (#673A3F). oklch(42.1% 0.081 8.9), rgb(114, 57, 68).
Aa
White text reads best on this color (8.80:1).
About this color
#723944 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.081 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.024 away. White text reads best on it, at 8.80:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.081) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.38:1 |
| White text | 8.80:1 |
Values
| HEX | #723944 |
| RGB | rgb(114, 57, 68) |
| HSL | hsl(348, 33%, 34%) |
| OKLCH | oklch(42.1% 0.081 8.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723944 | 8.80:1 | AAA | Lc -94.3 | Preferred for body text |
| Black text on #723944 | 2.38:1 | Fails | Lc 14.1 | Not readable |
| #723944 text on white | 8.80:1 | AAA | Lc 89.8 | Fine for body text |
| #723944 text on black | 2.38:1 | Fails | Lc -12.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F3E6E8
oklch(93.6% 0.014 6.7)
-
Step 200
200
#EAD2D5
oklch(88.4% 0.027 9.1)
-
Step 300
300
#DDB5BA
oklch(81% 0.047 9.7)
-
Step 400
400
#CA8D97
oklch(70.6% 0.075 8.4)
-
Step 500
500
#BB707D
oklch(63% 0.096 9)
-
Step 600
600
#A75766
oklch(55.6% 0.106 9.2)
-
Step 700
700
#8F4755
oklch(49.2% 0.098 9.1)
-
Step 800
800 (this color)
#723944
oklch(42.1% 0.081 8.9)
-
Step 900
900
#5E333B
oklch(37.8% 0.063 8.6)
-
Step 950
950
#371E22
oklch(27% 0.039 9.7)
#723944 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #434444 | 0.089 |
| Deuteranopia (no green cones) | #524F43 | 0.082 |
| Tritanopia (no blue cones) | #7B333D | 0.021 |
| Achromatopsia (no color) | #4A4A4A | 0.082 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723944
#723944
oklch(42.1% 0.081 8.9)
- #005A55
#005A55
oklch(42.1% 0.073 188.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723944, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.024
- Brownish Purple #76424E ΔE 0.026
- Red Brown #8B2E16 ΔE 0.071
- Chestnut #742802 ΔE 0.073
- Dark Mauve #874C62 ΔE 0.074
- Rust Brown #8B3103 ΔE 0.079
- Red Purple #820747 ΔE 0.083
- Wine Red #7B0323 ΔE 0.083
Use #723944 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.