#723943
Closest named color: Purple Brown (#673A3F). oklch(42% 0.081 10), rgb(114, 57, 67).
Aa
White text reads best on this color (8.81:1).
About this color
#723943 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.081 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.023 away. White text reads best on it, at 8.81:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.081) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.38:1 |
| White text | 8.81:1 |
Values
| HEX | #723943 |
| RGB | rgb(114, 57, 67) |
| HSL | hsl(349, 33%, 34%) |
| OKLCH | oklch(42% 0.081 10) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723943 | 8.81:1 | AAA | Lc -94.3 | Preferred for body text |
| Black text on #723943 | 2.38:1 | Fails | Lc 14.1 | Not readable |
| #723943 text on white | 8.81:1 | AAA | Lc 89.9 | Fine for body text |
| #723943 text on black | 2.38:1 | Fails | Lc -12.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F3E6E8
oklch(93.6% 0.014 6.7)
-
Step 200
200
#EAD2D5
oklch(88.4% 0.027 9.1)
-
Step 300
300
#DDB5BA
oklch(81% 0.047 9.7)
-
Step 400
400
#CB8D96
oklch(70.7% 0.076 9.6)
-
Step 500
500
#BC707C
oklch(63.1% 0.097 10)
-
Step 600
600
#A75765
oklch(55.6% 0.106 10)
-
Step 700
700
#8F4754
oklch(49.1% 0.098 9.9)
-
Step 800
800 (this color)
#723943
oklch(42% 0.081 10)
-
Step 900
900
#5E333A
oklch(37.8% 0.062 10.1)
-
Step 950
950
#371E22
oklch(27% 0.039 9.7)
#723943 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444443 | 0.088 |
| Deuteranopia (no green cones) | #524F42 | 0.082 |
| Tritanopia (no blue cones) | #7B333D | 0.021 |
| Achromatopsia (no color) | #4A4A4A | 0.081 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723943
#723943
oklch(42% 0.081 10)
- #005A56
#005A56
oklch(42.2% 0.073 189.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723943, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.023
- Brownish Purple #76424E ΔE 0.027
- Red Brown #8B2E16 ΔE 0.070
- Chestnut #742802 ΔE 0.072
- Dark Mauve #874C62 ΔE 0.075
- Rust Brown #8B3103 ΔE 0.078
- Wine Red #7B0323 ΔE 0.083
- Red Purple #820747 ΔE 0.083
Use #723943 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.