#723939
Closest named color: Purple Brown (#673A3F). oklch(41.8% 0.08 21.1), rgb(114, 57, 57).
Aa
White text reads best on this color (8.89:1).
About this color
#723939 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.080 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.023 away. White text reads best on it, at 8.89:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.080) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.35:1 |
| White text | 8.89:1 |
Values
| HEX | #723939 |
| RGB | rgb(114, 57, 57) |
| HSL | hsl(0, 33%, 34%) |
| OKLCH | oklch(41.8% 0.08 21.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723939 | 8.89:1 | AAA | Lc -94.5 | Preferred for body text |
| Black text on #723939 | 2.35:1 | Fails | Lc 13.9 | Not readable |
| #723939 text on white | 8.89:1 | AAA | Lc 90.1 | Preferred for body text |
| #723939 text on black | 2.35:1 | Fails | Lc -12.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F3E6E6
oklch(93.5% 0.014 17.4)
-
Step 200
200
#EAD3D2
oklch(88.5% 0.026 20.6)
-
Step 300
300
#DEB5B3
oklch(80.9% 0.048 21.5)
-
Step 400
400
#CB8E8C
oklch(70.6% 0.075 21.2)
-
Step 500
500
#BD7170
oklch(63.1% 0.097 21)
-
Step 600
600
#A85858
oklch(55.6% 0.105 21)
-
Step 700
700
#904848
oklch(49.1% 0.098 21.2)
-
Step 800
800 (this color)
#723939
oklch(41.8% 0.08 21.1)
-
Step 900
900
#5F3333
oklch(37.7% 0.064 20.5)
-
Step 950
950
#381E1E
oklch(27% 0.041 20.1)
#723939 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #454339 | 0.086 |
| Deuteranopia (no green cones) | #544E38 | 0.078 |
| Tritanopia (no blue cones) | #7C3139 | 0.025 |
| Achromatopsia (no color) | #4A4A4A | 0.081 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723939
#723939
oklch(41.8% 0.08 21.1)
- #00585C
#00585C
oklch(41.9% 0.071 200.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723939, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.023
- Brownish Purple #76424E ΔE 0.035
- Chestnut #742802 ΔE 0.058
- Red Brown #8B2E16 ΔE 0.060
- Rust Brown #8B3103 ΔE 0.067
- Brown Red #922B05 ΔE 0.075
- Saddle Brown #8B4513 ΔE 0.079
- Mud Brown #60460F ΔE 0.079
Use #723939 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.