#723927
Closest named color: Purple Brown (#673A3F). oklch(41.4% 0.086 38.2), rgb(114, 57, 39).
Aa
White text reads best on this color (9.01:1).
About this color
#723927 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.086 and its hue 38°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.040 away. White text reads best on it, at 9.01:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.086) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.33:1 |
| White text | 9.01:1 |
Values
| HEX | #723927 |
| RGB | rgb(114, 57, 39) |
| HSL | hsl(14, 49%, 30%) |
| OKLCH | oklch(41.4% 0.086 38.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723927 | 9.01:1 | AAA | Lc -94.8 | Preferred for body text |
| Black text on #723927 | 2.33:1 | Fails | Lc 13.6 | Not readable |
| #723927 text on white | 9.01:1 | AAA | Lc 90.3 | Preferred for body text |
| #723927 text on black | 2.33:1 | Fails | Lc -11.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F2
oklch(97.1% 0.007 39.5)
-
Step 100
100
#F3E7E3
oklch(93.6% 0.014 39.4)
-
Step 200
200
#EAD3CC
oklch(88.4% 0.027 37.6)
-
Step 300
300
#DEB6AA
oklch(80.8% 0.05 37.3)
-
Step 400
400
#CD8F7C
oklch(70.6% 0.081 37.8)
-
Step 500
500
#BE735B
oklch(63.1% 0.102 38.5)
-
Step 600
600
#A95A41
oklch(55.6% 0.11 38.3)
-
Step 700
700
#914933
oklch(49% 0.103 37.7)
-
Step 800
800 (this color)
#723927
oklch(41.4% 0.086 38.2)
-
Step 900
900
#5F3427
oklch(37.6% 0.066 37.6)
-
Step 950
950
#381F17
oklch(27% 0.042 38.5)
#723927 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #484125 | 0.082 |
| Deuteranopia (no green cones) | #564E26 | 0.076 |
| Tritanopia (no blue cones) | #7D2F35 | 0.040 |
| Achromatopsia (no color) | #494949 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723927
#723927
oklch(41.4% 0.086 38.2)
- #005566
#005566
oklch(41.5% 0.074 217.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723927, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.040
- Chestnut #742802 ΔE 0.041
- Red Brown #8B2E16 ΔE 0.051
- Rust Brown #8B3103 ΔE 0.053
- Brownish Purple #76424E ΔE 0.056
- Mud Brown #60460F ΔE 0.060
- Brown Red #922B05 ΔE 0.066
- Saddle Brown #8B4513 ΔE 0.066
Use #723927 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.