#72378D
Closest named color: Rebecca Purple (#663399). oklch(45.2% 0.145 313.8), rgb(114, 55, 141).
Aa
White text reads best on this color (7.93:1).
About this color
#72378D is a medium-dark, vivid purple. In OKLCH its lightness is 45%, its chroma 0.145 and its hue 314°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.034 away. White text reads best on it, at 7.93:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | vivid (0.145) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.64:1 |
| White text | 7.93:1 |
Values
| HEX | #72378D |
| RGB | rgb(114, 55, 141) |
| HSL | hsl(281, 44%, 38%) |
| OKLCH | oklch(45.2% 0.145 313.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72378D | 7.93:1 | AAA | Lc -91.8 | Preferred for body text |
| Black text on #72378D | 2.64:1 | Fails | Lc 17.0 | Dividers and decoration only |
| #72378D text on white | 7.93:1 | AAA | Lc 87.0 | Fine for body text |
| #72378D text on black | 2.64:1 | Fails | Lc -15.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FB
oklch(97% 0.012 313.2)
-
Step 100
100
#F0E5F6
oklch(93.6% 0.025 314)
-
Step 200
200
#E5D1EF
oklch(88.6% 0.046 314.6)
-
Step 300
300
#D4B1E7
oklch(80.9% 0.083 313.6)
-
Step 400
400
#BF86DB
oklch(70.8% 0.134 314)
-
Step 500
500
#AE64D1
oklch(63% 0.172 313.8)
-
Step 600
600
#9A48BE
oklch(55.7% 0.187 314.1)
-
Step 700
700
#8338A4
oklch(49.1% 0.174 313.8)
-
Step 800
800 (this color)
#72378D
oklch(45.2% 0.145 313.8)
-
Step 900
900
#572B6B
oklch(37.7% 0.114 314)
-
Step 950
950
#331A3E
oklch(27% 0.071 314.6)
#72378D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1B4E90 | 0.131 |
| Deuteranopia (no green cones) | #34538B | 0.115 |
| Tritanopia (no blue cones) | #70465C | 0.097 |
| Achromatopsia (no color) | #515151 | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72378D
#72378D
oklch(45.2% 0.145 313.8)
- #356400
#356400
oklch(45.2% 0.129 133.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72378D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.034
- Light Eggplant #894585 ΔE 0.062
- Warm Purple #952E8F ΔE 0.069
- Purple #800080 ΔE 0.072
- Dark Magenta #8B008B ΔE 0.075
- Dark Slate Blue #483D8B ΔE 0.077
- Blueberry #464196 ΔE 0.081
- Twilight #4E518B ΔE 0.085
Use #72378D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.