#723778
Closest named color: Light Eggplant (#894585). oklch(44% 0.122 323.8), rgb(114, 55, 120).
Aa
White text reads best on this color (8.29:1).
About this color
#723778 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.122 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.060 away. White text reads best on it, at 8.29:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.122) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.53:1 |
| White text | 8.29:1 |
Values
| HEX | #723778 |
| RGB | rgb(114, 55, 120) |
| HSL | hsl(294, 37%, 34%) |
| OKLCH | oklch(44% 0.122 323.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723778 | 8.29:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #723778 | 2.53:1 | Fails | Lc 15.8 | Dividers and decoration only |
| #723778 text on white | 8.29:1 | AAA | Lc 88.2 | Fine for body text |
| #723778 text on black | 2.53:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F1E5F2
oklch(93.5% 0.022 323.4)
-
Step 200
200
#E7D1E8
oklch(88.6% 0.039 324.6)
-
Step 300
300
#D8B2DB
oklch(81% 0.07 323.9)
-
Step 400
400
#C388C9
oklch(70.7% 0.113 323.5)
-
Step 500
500
#B368BB
oklch(63.1% 0.145 323.5)
-
Step 600
600
#9F4DA7
oklch(55.7% 0.159 324)
-
Step 700
700
#873D8F
oklch(49% 0.147 323.6)
-
Step 800
800 (this color)
#723778
oklch(44% 0.122 323.8)
-
Step 900
900
#592E5E
oklch(37.7% 0.094 323.3)
-
Step 950
950
#341B37
oklch(26.9% 0.06 323.1)
#723778 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E4A7A | 0.117 |
| Deuteranopia (no green cones) | #405176 | 0.104 |
| Tritanopia (no blue cones) | #743F52 | 0.072 |
| Achromatopsia (no color) | #4E4E4E | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723778
#723778
oklch(44% 0.122 323.8)
- #1D6320
#1D6320
oklch(44.1% 0.122 143.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723778, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.060
- Rebecca Purple #663399 ΔE 0.063
- Purple #800080 ΔE 0.075
- Warm Purple #952E8F ΔE 0.078
- Brownish Purple #76424E ΔE 0.083
- Dark Slate Blue #483D8B ΔE 0.084
- Dark Magenta #8B008B ΔE 0.085
- Dark Mauve #874C62 ΔE 0.087
Use #723778 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.