#723754
Closest named color: Brownish Purple (#76424E). oklch(42.3% 0.091 350.9), rgb(114, 55, 84).
Aa
White text reads best on this color (8.78:1).
About this color
#723754 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.091 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.035 away. White text reads best on it, at 8.78:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.38:1 |
| White text | 8.78:1 |
Values
| HEX | #723754 |
| RGB | rgb(114, 55, 84) |
| HSL | hsl(331, 35%, 33%) |
| OKLCH | oklch(42.3% 0.091 350.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723754 | 8.78:1 | AAA | Lc -94.2 | Preferred for body text |
| Black text on #723754 | 2.38:1 | Fails | Lc 14.2 | Not readable |
| #723754 text on white | 8.78:1 | AAA | Lc 89.7 | Fine for body text |
| #723754 text on black | 2.38:1 | Fails | Lc -12.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F3E6EB
oklch(93.7% 0.016 352)
-
Step 200
200
#E9D2DB
oklch(88.5% 0.028 352)
-
Step 300
300
#DDB3C5
oklch(80.9% 0.054 350.8)
-
Step 400
400
#CA8BA7
oklch(70.8% 0.085 351.2)
-
Step 500
500
#BB6D92
oklch(63.2% 0.109 350.8)
-
Step 600
600
#A6547C
oklch(55.7% 0.118 351)
-
Step 700
700
#8E4468
oklch(49.2% 0.109 351.4)
-
Step 800
800 (this color)
#723754
oklch(42.3% 0.091 350.9)
-
Step 900
900
#5D3146
oklch(37.7% 0.07 351)
-
Step 950
950
#371D29
oklch(27% 0.045 351.4)
#723754 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4455 | 0.097 |
| Deuteranopia (no green cones) | #4D4E53 | 0.089 |
| Tritanopia (no blue cones) | #793542 | 0.032 |
| Achromatopsia (no color) | #4B4B4B | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723754
#723754
oklch(42.3% 0.091 350.9)
- #005C48
#005C48
oklch(42.3% 0.082 171.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723754, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.035
- Purple Brown #673A3F ΔE 0.044
- Dark Mauve #874C62 ΔE 0.071
- Red Purple #820747 ΔE 0.072
- Wine #80013F ΔE 0.077
- Velvet #750851 ΔE 0.077
- Mulberry #920A4E ΔE 0.081
- Red Wine #8C0034 ΔE 0.085
Use #723754 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.