#72369D
Closest named color: Rebecca Purple (#663399). oklch(46.2% 0.164 308), rgb(114, 54, 157).
Aa
White text reads best on this color (7.69:1).
About this color
#72369D is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.164 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.026 away. White text reads best on it, at 7.69:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.164) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.73:1 |
| White text | 7.69:1 |
Values
| HEX | #72369D |
| RGB | rgb(114, 54, 157) |
| HSL | hsl(275, 49%, 41%) |
| OKLCH | oklch(46.2% 0.164 308) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72369D | 7.69:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #72369D | 2.73:1 | Fails | Lc 17.9 | Dividers and decoration only |
| #72369D text on white | 7.69:1 | AAA | Lc 86.1 | Fine for body text |
| #72369D text on black | 2.73:1 | Fails | Lc -15.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EEE6F6
oklch(93.6% 0.023 308.2)
-
Step 200
200
#E1D2F0
oklch(88.5% 0.044 307.9)
-
Step 300
300
#CFB3E9
oklch(80.9% 0.08 308.2)
-
Step 400
400
#B78ADD
oklch(70.7% 0.127 308.4)
-
Step 500
500
#A56AD4
oklch(63.1% 0.163 308.1)
-
Step 600
600
#904FC1
oklch(55.6% 0.176 308)
-
Step 700
700 (this color)
#72369D
oklch(46.2% 0.164 308)
-
Step 800
800
#643587
oklch(42.8% 0.136 308.1)
-
Step 900
900
#512F6C
oklch(37.7% 0.106 307.9)
-
Step 950
950
#301C3F
oklch(27% 0.067 309)
#72369D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0051A0 | 0.141 |
| Deuteranopia (no green cones) | #23549B | 0.128 |
| Tritanopia (no blue cones) | #6B4B64 | 0.116 |
| Achromatopsia (no color) | #535353 | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72369D
#72369D
oklch(46.2% 0.164 308)
- #446400
#446400
oklch(46.1% 0.121 128.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72369D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.026
- Grape #7209B7 ΔE 0.068
- Warm Purple #952E8F ΔE 0.074
- Light Eggplant #894585 ΔE 0.075
- Bluey Purple #6241C7 ΔE 0.076
- Dark Magenta #8B008B ΔE 0.078
- Purple #800080 ΔE 0.081
- Blueberry #464196 ΔE 0.081
Use #72369D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.