#72369A
Closest named color: Rebecca Purple (#663399). oklch(46% 0.16 309), rgb(114, 54, 154).
Aa
White text reads best on this color (7.74:1).
About this color
#72369A is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.160 and its hue 309°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.025 away. White text reads best on it, at 7.74:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.160) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.70:1 |
| White text | 7.74:1 |
Values
| HEX | #72369A |
| RGB | rgb(114, 54, 154) |
| HSL | hsl(276, 48%, 41%) |
| OKLCH | oklch(46% 0.16 309) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72369A | 7.74:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #72369A | 2.70:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #72369A text on white | 7.74:1 | AAA | Lc 86.4 | Fine for body text |
| #72369A text on black | 2.70:1 | Fails | Lc -15.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EEE6F6
oklch(93.6% 0.023 308.2)
-
Step 200
200
#E1D2EF
oklch(88.5% 0.042 308.6)
-
Step 300
300
#CFB3E7
oklch(80.8% 0.078 309)
-
Step 400
400
#B78ADB
oklch(70.6% 0.124 309)
-
Step 500
500
#A56BD1
oklch(63.1% 0.158 308.8)
-
Step 600
600
#9150BE
oklch(55.7% 0.172 309.2)
-
Step 700
700 (this color)
#72369A
oklch(46% 0.16 309)
-
Step 800
800
#643585
oklch(42.7% 0.133 308.9)
-
Step 900
900
#522F6B
oklch(37.7% 0.105 309.2)
-
Step 950
950
#301C3E
oklch(27% 0.066 309.8)
#72369A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #00509D | 0.141 |
| Deuteranopia (no green cones) | #275398 | 0.125 |
| Tritanopia (no blue cones) | #6C4A63 | 0.112 |
| Achromatopsia (no color) | #535353 | 0.161 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72369A
#72369A
oklch(46% 0.16 309)
- #426400
#426400
oklch(45.9% 0.122 129)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72369A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.025
- Grape #7209B7 ΔE 0.071
- Warm Purple #952E8F ΔE 0.072
- Light Eggplant #894585 ΔE 0.073
- Dark Magenta #8B008B ΔE 0.077
- Purple #800080 ΔE 0.078
- Bluey Purple #6241C7 ΔE 0.080
- Blueberry #464196 ΔE 0.080
Use #72369A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.