#723691
Closest named color: Rebecca Purple (#663399). oklch(45.4% 0.151 312.3), rgb(114, 54, 145).
Aa
White text reads best on this color (7.91:1).
About this color
#723691 is a medium-dark, vivid purple. In OKLCH its lightness is 45%, its chroma 0.151 and its hue 312°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.029 away. White text reads best on it, at 7.91:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | vivid (0.151) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.65:1 |
| White text | 7.91:1 |
Values
| HEX | #723691 |
| RGB | rgb(114, 54, 145) |
| HSL | hsl(280, 46%, 39%) |
| OKLCH | oklch(45.4% 0.151 312.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723691 | 7.91:1 | AAA | Lc -91.7 | Preferred for body text |
| Black text on #723691 | 2.65:1 | Fails | Lc 17.1 | Dividers and decoration only |
| #723691 text on white | 7.91:1 | AAA | Lc 86.9 | Fine for body text |
| #723691 text on black | 2.65:1 | Fails | Lc -15.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FB
oklch(97% 0.012 313.2)
-
Step 100
100
#F0E5F6
oklch(93.6% 0.025 314)
-
Step 200
200
#E4D0F1
oklch(88.4% 0.049 312.2)
-
Step 300
300
#D4B1EA
oklch(81% 0.087 312.1)
-
Step 400
400
#BE85DF
oklch(70.7% 0.14 312.3)
-
Step 500
500
#AE63D6
oklch(63.2% 0.179 312.5)
-
Step 600
600
#9946C3
oklch(55.6% 0.194 312.4)
-
Step 700
700
#8336A9
oklch(49.2% 0.182 312.4)
-
Step 800
800 (this color)
#723691
oklch(45.4% 0.151 312.3)
-
Step 900
900
#562A6D
oklch(37.6% 0.117 312.4)
-
Step 950
950
#331A40
oklch(27.1% 0.074 312.9)
#723691 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #134E94 | 0.136 |
| Deuteranopia (no green cones) | #30528F | 0.118 |
| Tritanopia (no blue cones) | #6F475E | 0.102 |
| Achromatopsia (no color) | #515151 | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723691
#723691
oklch(45.4% 0.151 312.3)
- #396400
#396400
oklch(45.4% 0.127 132.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723691, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.029
- Light Eggplant #894585 ΔE 0.066
- Warm Purple #952E8F ΔE 0.069
- Purple #800080 ΔE 0.072
- Dark Magenta #8B008B ΔE 0.074
- Dark Slate Blue #483D8B ΔE 0.078
- Blueberry #464196 ΔE 0.081
- Grape #7209B7 ΔE 0.082
Use #723691 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.