#723690
Closest named color: Rebecca Purple (#663399). oklch(45.3% 0.149 312.7), rgb(114, 54, 144).
Aa
White text reads best on this color (7.93:1).
About this color
#723690 is a medium-dark, vivid purple. In OKLCH its lightness is 45%, its chroma 0.149 and its hue 313°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.030 away. White text reads best on it, at 7.93:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | vivid (0.149) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.64:1 |
| White text | 7.93:1 |
Values
| HEX | #723690 |
| RGB | rgb(114, 54, 144) |
| HSL | hsl(280, 45%, 39%) |
| OKLCH | oklch(45.3% 0.149 312.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723690 | 7.93:1 | AAA | Lc -91.8 | Preferred for body text |
| Black text on #723690 | 2.64:1 | Fails | Lc 17.0 | Dividers and decoration only |
| #723690 text on white | 7.93:1 | AAA | Lc 87.0 | Fine for body text |
| #723690 text on black | 2.64:1 | Fails | Lc -15.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FB
oklch(97% 0.012 313.2)
-
Step 100
100
#F0E5F6
oklch(93.6% 0.025 314)
-
Step 200
200
#E4D0F1
oklch(88.4% 0.049 312.2)
-
Step 300
300
#D4B1E9
oklch(80.9% 0.086 312.6)
-
Step 400
400
#BE85DE
oklch(70.6% 0.139 312.6)
-
Step 500
500
#AE63D5
oklch(63.1% 0.178 312.8)
-
Step 600
600
#9946C2
oklch(55.6% 0.193 312.6)
-
Step 700
700
#8336A8
oklch(49.1% 0.181 312.7)
-
Step 800
800 (this color)
#723690
oklch(45.3% 0.149 312.7)
-
Step 900
900
#562B6D
oklch(37.7% 0.116 312.2)
-
Step 950
950
#331A40
oklch(27.1% 0.074 312.9)
#723690 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #154E93 | 0.135 |
| Deuteranopia (no green cones) | #30528E | 0.119 |
| Tritanopia (no blue cones) | #6F475E | 0.101 |
| Achromatopsia (no color) | #515151 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723690
#723690
oklch(45.3% 0.149 312.7)
- #386400
#386400
oklch(45.3% 0.128 132.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723690, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.030
- Light Eggplant #894585 ΔE 0.065
- Warm Purple #952E8F ΔE 0.069
- Purple #800080 ΔE 0.071
- Dark Magenta #8B008B ΔE 0.074
- Dark Slate Blue #483D8B ΔE 0.078
- Blueberry #464196 ΔE 0.081
- Grape #7209B7 ΔE 0.084
Use #723690 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.