#72367F

Closest named color: Rebecca Purple (#663399). oklch(44.2% 0.131 320.2), rgb(114, 54, 127).

Aa

White text reads best on this color (8.23:1).

About this color

#72367F is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.131 and its hue 320°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.052 away. White text reads best on it, at 8.23:1.

Hue familyPurples
Lightnessdark (44%)
Chromamoderately saturated (0.131)
Temperaturein between
Nearest nameRebecca Purple (#663399)
Black text2.54:1
White text8.23:1

Values

HEX#72367F
RGBrgb(114, 54, 127)
HSLhsl(289, 40%, 35%)
OKLCHoklch(44.2% 0.131 320.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #72367F 8.23:1 AAA Lc -92.7 Preferred for body text
Black text on #72367F 2.54:1 Fails Lc 16.0 Dividers and decoration only
#72367F text on white 8.23:1 AAA Lc 88.0 Fine for body text
#72367F text on black 2.54:1 Fails Lc -14.1 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.

  1. Step 50

    50

    #F9F3FA

    oklch(97.1% 0.011 321.3)

  2. Step 100

    100

    #F1E5F3

    oklch(93.5% 0.023 321.4)

  3. Step 200

    200

    #E6D1EB

    oklch(88.6% 0.042 319.7)

  4. Step 300

    300

    #D7B1E0

    oklch(80.9% 0.077 319.8)

  5. Step 400

    400

    #C286D0

    oklch(70.6% 0.123 319.9)

  6. Step 500

    500

    #B266C3

    oklch(63.1% 0.156 320.1)

  7. Step 600

    600

    #9E4BAF

    oklch(55.7% 0.169 320.6)

  8. Step 700

    700

    #873B97

    oklch(49.2% 0.158 320.3)

  9. Step 800

    800 (this color)

    #72367F

    oklch(44.2% 0.131 320.2)

  10. Step 900

    900

    #592D62

    oklch(37.8% 0.101 320.6)

  11. Step 950

    950

    #341B3A

    oklch(27.1% 0.064 319.6)

Export this scale for Tailwind in the Tailwind colors tool

#72367F with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#284A810.123
Deuteranopia (no green cones)#3C517D0.109
Tritanopia (no blue cones)#7341550.082
Achromatopsia (no color)#4F4F4F0.132

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #72367F

    #72367F

    oklch(44.2% 0.131 320.2)

  • #226311

    #226311

    oklch(44.1% 0.13 140.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #72367F

    #72367F

    oklch(44.2% 0.131 320.2)

  • #544295

    #544295

    oklch(44.2% 0.131 290)

  • #852D5D

    #852D5D

    oklch(44.2% 0.131 350.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #72367F

    #72367F

    oklch(44.2% 0.131 320.2)

  • #575700

    #575700

    oklch(44.2% 0.096 109.8)

  • #00624C

    #00624C

    oklch(44.1% 0.087 170.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #72367F

    #72367F

    oklch(44.2% 0.131 320.2)

  • #6D4C00

    #6D4C00

    oklch(44.1% 0.091 79.9)

  • #005F64

    #005F64

    oklch(44.2% 0.075 201.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #72367F

    #72367F

    oklch(44.2% 0.131 320.2)

  • #843B00

    #843B00

    oklch(44.2% 0.117 50)

  • #226311

    #226311

    oklch(44.1% 0.13 140.2)

  • #005B7A

    #005B7A

    oklch(44.1% 0.088 230.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72367F, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #72367F in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.