#72367D
Closest named color: Rebecca Purple (#663399). oklch(44.1% 0.129 321.2), rgb(114, 54, 125).
Aa
White text reads best on this color (8.27:1).
About this color
#72367D is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.129 and its hue 321°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.055 away. White text reads best on it, at 8.27:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.129) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.53:1 |
| White text | 8.27:1 |
Values
| HEX | #72367D |
| RGB | rgb(114, 54, 125) |
| HSL | hsl(291, 40%, 35%) |
| OKLCH | oklch(44.1% 0.129 321.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72367D | 8.27:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #72367D | 2.53:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #72367D text on white | 8.27:1 | AAA | Lc 88.1 | Fine for body text |
| #72367D text on black | 2.53:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F1E5F3
oklch(93.5% 0.023 321.4)
-
Step 200
200
#E6D1EA
oklch(88.5% 0.041 320.8)
-
Step 300
300
#D8B1DE
oklch(80.9% 0.075 321.8)
-
Step 400
400
#C387CE
oklch(70.8% 0.12 321.2)
-
Step 500
500
#B366C1
oklch(63.1% 0.155 321.3)
-
Step 600
600
#9E4BAD
oklch(55.6% 0.167 321.3)
-
Step 700
700
#873B95
oklch(49.1% 0.157 321.2)
-
Step 800
800 (this color)
#72367D
oklch(44.1% 0.129 321.2)
-
Step 900
900
#592D61
oklch(37.7% 0.1 321.3)
-
Step 950
950
#341B39
oklch(27% 0.063 320.8)
#72367D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #294A7F | 0.123 |
| Deuteranopia (no green cones) | #3D517B | 0.108 |
| Tritanopia (no blue cones) | #734054 | 0.079 |
| Achromatopsia (no color) | #4E4E4E | 0.130 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72367D
#72367D
oklch(44.1% 0.129 321.2)
- #206315
#206315
oklch(44.1% 0.129 141.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72367D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.055
- Light Eggplant #894585 ΔE 0.060
- Purple #800080 ΔE 0.071
- Warm Purple #952E8F ΔE 0.074
- Dark Magenta #8B008B ΔE 0.079
- Dark Slate Blue #483D8B ΔE 0.081
- Twilight #4E518B ΔE 0.087
- Blueberry #464196 ΔE 0.090
Use #72367D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.