#723554
Closest named color: Brownish Purple (#76424E). oklch(42% 0.094 350.2), rgb(114, 53, 84).
Aa
White text reads best on this color (8.92:1).
About this color
#723554 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.094 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.040 away. White text reads best on it, at 8.92:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.35:1 |
| White text | 8.92:1 |
Values
| HEX | #723554 |
| RGB | rgb(114, 53, 84) |
| HSL | hsl(330, 37%, 33%) |
| OKLCH | oklch(42% 0.094 350.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723554 | 8.92:1 | AAA | Lc -94.6 | Preferred for body text |
| Black text on #723554 | 2.35:1 | Fails | Lc 13.9 | Not readable |
| #723554 text on white | 8.92:1 | AAA | Lc 90.1 | Preferred for body text |
| #723554 text on black | 2.35:1 | Fails | Lc -12.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E6EB
oklch(93.7% 0.016 352)
-
Step 200
200
#EAD1DC
oklch(88.4% 0.031 349.3)
-
Step 300
300
#DDB3C5
oklch(80.9% 0.054 350.8)
-
Step 400
400
#CB8AA8
oklch(70.7% 0.088 350.3)
-
Step 500
500
#BC6C93
oklch(63.2% 0.112 350.2)
-
Step 600
600
#A7527D
oklch(55.6% 0.123 350.2)
-
Step 700
700
#8F4269
oklch(49% 0.114 350.5)
-
Step 800
800 (this color)
#723554
oklch(42% 0.094 350.2)
-
Step 900
900
#5E3047
oklch(37.7% 0.073 349.9)
-
Step 950
950
#371C2A
oklch(26.9% 0.047 348.4)
#723554 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C4355 | 0.102 |
| Deuteranopia (no green cones) | #4C4E53 | 0.094 |
| Tritanopia (no blue cones) | #793341 | 0.033 |
| Achromatopsia (no color) | #4A4A4A | 0.095 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723554
#723554
oklch(42% 0.094 350.2)
- #005B46
#005B46
oklch(41.9% 0.083 170.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723554, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.040
- Purple Brown #673A3F ΔE 0.046
- Red Purple #820747 ΔE 0.068
- Velvet #750851 ΔE 0.072
- Wine #80013F ΔE 0.073
- Dark Mauve #874C62 ΔE 0.075
- Mulberry #920A4E ΔE 0.079
- Merlot #730039 ΔE 0.082
Use #723554 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.