#723501
Closest named color: Chestnut (#742802). oklch(40.3% 0.103 52.2), rgb(114, 53, 1).
Aa
White text reads best on this color (9.43:1).
About this color
#723501 is a dark, moderately saturated brown. In OKLCH its lightness is 40%, its chroma 0.103 and its hue 52°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.029 away. White text reads best on it, at 9.43:1.
| Hue family | Browns |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.103) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.22:1 |
| White text | 9.43:1 |
Values
| HEX | #723501 |
| RGB | rgb(114, 53, 1) |
| HSL | hsl(28, 98%, 23%) |
| OKLCH | oklch(40.3% 0.103 52.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723501 | 9.43:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #723501 | 2.22:1 | Fails | Lc 12.7 | Not readable |
| #723501 text on white | 9.43:1 | AAA | Lc 91.3 | Preferred for body text |
| #723501 text on black | 2.22:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F1
oklch(97.1% 0.008 48.7)
-
Step 100
100
#F4E7DF
oklch(93.6% 0.018 54)
-
Step 200
200
#ECD4C5
oklch(88.6% 0.034 54.1)
-
Step 300
300
#E1B69D
oklch(80.8% 0.061 51.7)
-
Step 400
400
#D08F67
oklch(70.6% 0.096 52.2)
-
Step 500
500
#C3723C
oklch(63.1% 0.123 52.3)
-
Step 600
600
#AE5916
oklch(55.7% 0.133 52.4)
-
Step 700
700
#954804
oklch(49% 0.124 52.3)
-
Step 800
800 (this color)
#723501
oklch(40.3% 0.103 52.2)
-
Step 900
900
#623414
oklch(37.8% 0.08 52.4)
-
Step 950
950
#3A1F0D
oklch(27.1% 0.051 52.6)
#723501 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #473D00 | 0.087 |
| Deuteranopia (no green cones) | #564B00 | 0.078 |
| Tritanopia (no blue cones) | #7E272C | 0.062 |
| Achromatopsia (no color) | #464646 | 0.103 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723501
#723501
oklch(40.3% 0.103 52.2)
- #004F6D
#004F6D
oklch(40.2% 0.083 232.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723501, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.029
- Rust Brown #8B3103 ΔE 0.051
- Mud Brown #60460F ΔE 0.052
- Red Brown #8B2E16 ΔE 0.056
- Purple Brown #673A3F ΔE 0.067
- Brown Red #922B05 ΔE 0.067
- Saddle Brown #8B4513 ΔE 0.068
- Milk Chocolate #7F4E1E ΔE 0.071
Use #723501 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.