#723498
Closest named color: Rebecca Purple (#663399). oklch(45.6% 0.161 310), rgb(114, 52, 152).
Aa
White text reads best on this color (7.89:1).
About this color
#723498 is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.161 and its hue 310°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.024 away. White text reads best on it, at 7.89:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.161) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.66:1 |
| White text | 7.89:1 |
Values
| HEX | #723498 |
| RGB | rgb(114, 52, 152) |
| HSL | hsl(277, 49%, 40%) |
| OKLCH | oklch(45.6% 0.161 310) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723498 | 7.89:1 | AAA | Lc -91.6 | Preferred for body text |
| Black text on #723498 | 2.66:1 | Fails | Lc 17.2 | Dividers and decoration only |
| #723498 text on white | 7.89:1 | AAA | Lc 86.8 | Fine for body text |
| #723498 text on black | 2.66:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FC
oklch(97.1% 0.013 310.5)
-
Step 100
100
#EFE5F8
oklch(93.5% 0.027 309.2)
-
Step 200
200
#E4D0F4
oklch(88.5% 0.053 310.1)
-
Step 300
300
#D3B0EE
oklch(80.9% 0.093 310)
-
Step 400
400
#BD84E6
oklch(70.7% 0.15 309.8)
-
Step 500
500
#AD60DE
oklch(63.1% 0.192 310.2)
-
Step 600
600
#9841CC
oklch(55.5% 0.21 310)
-
Step 700
700
#8232B0
oklch(49.1% 0.194 310.1)
-
Step 800
800 (this color)
#723498
oklch(45.6% 0.161 310)
-
Step 900
900
#562972
oklch(37.8% 0.125 310.2)
-
Step 950
950
#321943
oklch(27% 0.079 309.6)
#723498 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004F9B | 0.143 |
| Deuteranopia (no green cones) | #265296 | 0.127 |
| Tritanopia (no blue cones) | #6D4861 | 0.111 |
| Achromatopsia (no color) | #515151 | 0.162 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723498
#723498
oklch(45.6% 0.161 310)
- #3F6300
#3F6300
oklch(45.5% 0.122 130)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723498, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.024
- Grape #7209B7 ΔE 0.071
- Warm Purple #952E8F ΔE 0.072
- Dark Magenta #8B008B ΔE 0.073
- Purple #800080 ΔE 0.074
- Light Eggplant #894585 ΔE 0.074
- Dark Slate Blue #483D8B ΔE 0.081
- Blueberry #464196 ΔE 0.081
Use #723498 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.