#723454
Closest named color: Brownish Purple (#76424E). oklch(41.8% 0.096 349.8), rgb(114, 52, 84).
Aa
White text reads best on this color (8.99:1).
About this color
#723454 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.096 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.042 away. White text reads best on it, at 8.99:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.096) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.33:1 |
| White text | 8.99:1 |
Values
| HEX | #723454 |
| RGB | rgb(114, 52, 84) |
| HSL | hsl(329, 37%, 33%) |
| OKLCH | oklch(41.8% 0.096 349.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723454 | 8.99:1 | AAA | Lc -94.7 | Preferred for body text |
| Black text on #723454 | 2.33:1 | Fails | Lc 13.7 | Not readable |
| #723454 text on white | 8.99:1 | AAA | Lc 90.3 | Preferred for body text |
| #723454 text on black | 2.33:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E6EB
oklch(93.7% 0.016 352)
-
Step 200
200
#EAD1DC
oklch(88.4% 0.031 349.3)
-
Step 300
300
#DEB2C6
oklch(80.9% 0.057 349.4)
-
Step 400
400
#CC89A9
oklch(70.7% 0.091 349.5)
-
Step 500
500
#BD6B93
oklch(63.1% 0.115 350.3)
-
Step 600
600
#A8517E
oklch(55.6% 0.126 349.7)
-
Step 700
700
#90426A
oklch(49.2% 0.116 350.2)
-
Step 800
800 (this color)
#723454
oklch(41.8% 0.096 349.8)
-
Step 900
900
#5F3047
oklch(37.8% 0.075 350.6)
-
Step 950
950
#381C2A
oklch(27% 0.049 349.5)
#723454 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B4255 | 0.104 |
| Deuteranopia (no green cones) | #4B4D52 | 0.095 |
| Tritanopia (no blue cones) | #793240 | 0.035 |
| Achromatopsia (no color) | #494949 | 0.097 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723454
#723454
oklch(41.8% 0.096 349.8)
- #005B45
#005B45
oklch(41.9% 0.084 169.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723454, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.042
- Purple Brown #673A3F ΔE 0.047
- Red Purple #820747 ΔE 0.067
- Velvet #750851 ΔE 0.070
- Wine #80013F ΔE 0.072
- Dark Mauve #874C62 ΔE 0.077
- Mulberry #920A4E ΔE 0.078
- Merlot #730039 ΔE 0.080
Use #723454 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.