#72342E
Closest named color: Purple Brown (#673A3F). oklch(40.7% 0.089 27.3), rgb(114, 52, 46).
Aa
White text reads best on this color (9.34:1).
About this color
#72342E is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.089 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.031 away. White text reads best on it, at 9.34:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.089) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.24:1 |
| White text | 9.34:1 |
Values
| HEX | #72342E |
| RGB | rgb(114, 52, 46) |
| HSL | hsl(5, 43%, 31%) |
| OKLCH | oklch(40.7% 0.089 27.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72342E | 9.34:1 | AAA | Lc -95.5 | Preferred for body text |
| Black text on #72342E | 2.24:1 | Fails | Lc 12.8 | Not readable |
| #72342E text on white | 9.34:1 | AAA | Lc 91.2 | Preferred for body text |
| #72342E text on black | 2.24:1 | Fails | Lc -11.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F4E6E4
oklch(93.5% 0.016 27.3)
-
Step 200
200
#ECD2CF
oklch(88.4% 0.029 25.6)
-
Step 300
300
#E0B5AE
oklch(80.9% 0.051 29)
-
Step 400
400
#CF8D84
oklch(70.7% 0.082 27.9)
-
Step 500
500
#C16F66
oklch(63.1% 0.106 27.1)
-
Step 600
600
#AD564D
oklch(55.7% 0.116 27.5)
-
Step 700
700
#94463E
oklch(49.2% 0.107 27.6)
-
Step 800
800 (this color)
#72342E
oklch(40.7% 0.089 27.3)
-
Step 900
900
#61322D
oklch(37.7% 0.069 27.2)
-
Step 950
950
#391E1A
oklch(27% 0.043 29.2)
#72342E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #433F2D | 0.093 |
| Deuteranopia (no green cones) | #524C2D | 0.087 |
| Tritanopia (no blue cones) | #7D2A33 | 0.032 |
| Achromatopsia (no color) | #474747 | 0.089 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72342E
#72342E
oklch(40.7% 0.089 27.3)
- #00545D
#00545D
oklch(40.8% 0.07 207.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72342E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.031
- Chestnut #742802 ΔE 0.042
- Brownish Purple #76424E ΔE 0.052
- Red Brown #8B2E16 ΔE 0.054
- Rust Brown #8B3103 ΔE 0.060
- Brown Red #922B05 ΔE 0.070
- Wine Red #7B0323 ΔE 0.071
- Reddy Brown #6E1005 ΔE 0.071
Use #72342E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.