#723428
Closest named color: Chestnut (#742802). oklch(40.5% 0.091 32.4), rgb(114, 52, 40).
Aa
White text reads best on this color (9.38:1).
About this color
#723428 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.091 and its hue 32°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.036 away. White text reads best on it, at 9.38:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.23:1 |
| White text | 9.38:1 |
Values
| HEX | #723428 |
| RGB | rgb(114, 52, 40) |
| HSL | hsl(10, 48%, 30%) |
| OKLCH | oklch(40.5% 0.091 32.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723428 | 9.38:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #723428 | 2.23:1 | Fails | Lc 12.7 | Not readable |
| #723428 text on white | 9.38:1 | AAA | Lc 91.3 | Preferred for body text |
| #723428 text on black | 2.23:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F2
oklch(97.1% 0.007 39.5)
-
Step 100
100
#F4E6E3
oklch(93.5% 0.016 32)
-
Step 200
200
#ECD3CD
oklch(88.6% 0.029 33.7)
-
Step 300
300
#E1B5AB
oklch(81% 0.053 33)
-
Step 400
400
#D08D7F
oklch(70.7% 0.085 32.3)
-
Step 500
500
#C26F5F
oklch(63% 0.109 31.9)
-
Step 600
600
#AD5645
oklch(55.5% 0.118 32.4)
-
Step 700
700
#944637
oklch(49% 0.109 32.4)
-
Step 800
800 (this color)
#723428
oklch(40.5% 0.091 32.4)
-
Step 900
900
#623229
oklch(37.7% 0.071 31.8)
-
Step 950
950
#391E18
oklch(27% 0.044 33.4)
#723428 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #443E27 | 0.091 |
| Deuteranopia (no green cones) | #534B27 | 0.084 |
| Tritanopia (no blue cones) | #7D2931 | 0.036 |
| Achromatopsia (no color) | #464646 | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723428
#723428
oklch(40.5% 0.091 32.4)
- #005360
#005360
oklch(40.6% 0.071 212.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723428, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.036
- Purple Brown #673A3F ΔE 0.037
- Red Brown #8B2E16 ΔE 0.052
- Rust Brown #8B3103 ΔE 0.056
- Brownish Purple #76424E ΔE 0.058
- Brown Red #922B05 ΔE 0.067
- Reddy Brown #6E1005 ΔE 0.069
- Brick Red #8F1402 ΔE 0.069
Use #723428 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.