#723418
Closest named color: Chestnut (#742802). oklch(40.3% 0.096 43.2), rgb(114, 52, 24).
Aa
White text reads best on this color (9.46:1).
About this color
#723418 is a dark, moderately saturated brown. In OKLCH its lightness is 40%, its chroma 0.096 and its hue 43°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.026 away. White text reads best on it, at 9.46:1.
| Hue family | Browns |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.096) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.21:1 |
| White text | 9.46:1 |
Values
| HEX | #723418 |
| RGB | rgb(114, 52, 24) |
| HSL | hsl(19, 65%, 27%) |
| OKLCH | oklch(40.3% 0.096 43.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723418 | 9.46:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #723418 | 2.21:1 | Fails | Lc 12.6 | Not readable |
| #723418 text on white | 9.46:1 | AAA | Lc 91.4 | Preferred for body text |
| #723418 text on black | 2.21:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F1
oklch(97.1% 0.008 48.7)
-
Step 100
100
#F4E7E1
oklch(93.7% 0.016 46.6)
-
Step 200
200
#ECD3C9
oklch(88.5% 0.031 43.1)
-
Step 300
300
#E1B6A4
oklch(81% 0.056 43.9)
-
Step 400
400
#D18E73
oklch(70.7% 0.091 42.8)
-
Step 500
500
#C3714E
oklch(63.2% 0.115 43.4)
-
Step 600
600
#AE5731
oklch(55.6% 0.125 43)
-
Step 700
700
#954723
oklch(49.1% 0.116 43.6)
-
Step 800
800 (this color)
#723418
oklch(40.3% 0.096 43.2)
-
Step 900
900
#62331F
oklch(37.7% 0.075 43.1)
-
Step 950
950
#3A1E13
oklch(27% 0.048 41.9)
#723418 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #453D15 | 0.090 |
| Deuteranopia (no green cones) | #544B17 | 0.082 |
| Tritanopia (no blue cones) | #7E272E | 0.050 |
| Achromatopsia (no color) | #464646 | 0.097 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723418
#723418
oklch(40.3% 0.096 43.2)
- #005166
#005166
oklch(40.4% 0.075 222.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723418, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.026
- Red Brown #8B2E16 ΔE 0.051
- Rust Brown #8B3103 ΔE 0.051
- Purple Brown #673A3F ΔE 0.052
- Mud Brown #60460F ΔE 0.060
- Brown Red #922B05 ΔE 0.064
- Reddy Brown #6E1005 ΔE 0.068
- Brick Red #8F1402 ΔE 0.069
Use #723418 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.