#723353
Closest named color: Brownish Purple (#76424E). oklch(41.6% 0.097 350.4), rgb(114, 51, 83).
Aa
White text reads best on this color (9.07:1).
About this color
#723353 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.097 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.044 away. White text reads best on it, at 9.07:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.097) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.31:1 |
| White text | 9.07:1 |
Values
| HEX | #723353 |
| RGB | rgb(114, 51, 83) |
| HSL | hsl(330, 38%, 32%) |
| OKLCH | oklch(41.6% 0.097 350.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723353 | 9.07:1 | AAA | Lc -94.9 | Preferred for body text |
| Black text on #723353 | 2.31:1 | Fails | Lc 13.5 | Not readable |
| #723353 text on white | 9.07:1 | AAA | Lc 90.5 | Preferred for body text |
| #723353 text on black | 2.31:1 | Fails | Lc -11.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E6EB
oklch(93.7% 0.016 352)
-
Step 200
200
#EBD1DC
oklch(88.5% 0.032 350.3)
-
Step 300
300
#DEB2C5
oklch(80.8% 0.057 350.7)
-
Step 400
400
#CC89A8
oklch(70.7% 0.091 350.4)
-
Step 500
500
#BD6A93
oklch(63% 0.116 350)
-
Step 600
600
#A9517D
oklch(55.7% 0.126 350.7)
-
Step 700
700
#904169
oklch(49% 0.117 350.7)
-
Step 800
800 (this color)
#723353
oklch(41.6% 0.097 350.4)
-
Step 900
900
#5F2F47
oklch(37.6% 0.076 350.1)
-
Step 950
950
#381C2A
oklch(27% 0.049 349.5)
#723353 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A4254 | 0.106 |
| Deuteranopia (no green cones) | #4B4D51 | 0.097 |
| Tritanopia (no blue cones) | #7A313F | 0.036 |
| Achromatopsia (no color) | #484848 | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723353
#723353
oklch(41.6% 0.097 350.4)
- #005A45
#005A45
oklch(41.6% 0.082 170)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723353, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.044
- Purple Brown #673A3F ΔE 0.047
- Red Purple #820747 ΔE 0.065
- Velvet #750851 ΔE 0.068
- Wine #80013F ΔE 0.069
- Mulberry #920A4E ΔE 0.076
- Merlot #730039 ΔE 0.077
- Dark Mauve #874C62 ΔE 0.079
Use #723353 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.