#723323
Closest named color: Chestnut (#742802). oklch(40.3% 0.093 35.4), rgb(114, 51, 35).
Aa
White text reads best on this color (9.48:1).
About this color
#723323 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.093 and its hue 35°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.030 away. White text reads best on it, at 9.48:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.093) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.21:1 |
| White text | 9.48:1 |
Values
| HEX | #723323 |
| RGB | rgb(114, 51, 35) |
| HSL | hsl(12, 53%, 29%) |
| OKLCH | oklch(40.3% 0.093 35.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723323 | 9.48:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #723323 | 2.21:1 | Fails | Lc 12.5 | Not readable |
| #723323 text on white | 9.48:1 | AAA | Lc 91.5 | Preferred for body text |
| #723323 text on black | 2.21:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F2
oklch(97.1% 0.007 39.5)
-
Step 100
100
#F4E6E3
oklch(93.5% 0.016 32)
-
Step 200
200
#ECD3CC
oklch(88.6% 0.03 36.2)
-
Step 300
300
#E1B5A9
oklch(80.9% 0.054 35.7)
-
Step 400
400
#D18D7B
oklch(70.7% 0.088 35.5)
-
Step 500
500
#C36F5A
oklch(63.1% 0.112 35)
-
Step 600
600
#AE563F
oklch(55.6% 0.121 35.7)
-
Step 700
700
#954631
oklch(49.1% 0.112 35.9)
-
Step 800
800 (this color)
#723323
oklch(40.3% 0.093 35.4)
-
Step 900
900
#623226
oklch(37.7% 0.073 35)
-
Step 950
950
#3A1E16
oklch(27.1% 0.046 36.8)
#723323 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #443D21 | 0.092 |
| Deuteranopia (no green cones) | #534B22 | 0.086 |
| Tritanopia (no blue cones) | #7D272F | 0.040 |
| Achromatopsia (no color) | #464646 | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723323
#723323
oklch(40.3% 0.093 35.4)
- #005261
#005261
oklch(40.4% 0.072 215.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723323, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.030
- Purple Brown #673A3F ΔE 0.042
- Red Brown #8B2E16 ΔE 0.051
- Rust Brown #8B3103 ΔE 0.054
- Brownish Purple #76424E ΔE 0.063
- Brown Red #922B05 ΔE 0.066
- Reddy Brown #6E1005 ΔE 0.066
- Brick Red #8F1402 ΔE 0.068
Use #723323 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.