#723318
Closest named color: Chestnut (#742802). oklch(40.1% 0.097 42.3), rgb(114, 51, 24).
Aa
White text reads best on this color (9.53:1).
About this color
#723318 is a dark, moderately saturated brown. In OKLCH its lightness is 40%, its chroma 0.097 and its hue 42°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.024 away. White text reads best on it, at 9.53:1.
| Hue family | Browns |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.097) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.20:1 |
| White text | 9.53:1 |
Values
| HEX | #723318 |
| RGB | rgb(114, 51, 24) |
| HSL | hsl(18, 65%, 27%) |
| OKLCH | oklch(40.1% 0.097 42.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723318 | 9.53:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #723318 | 2.20:1 | Fails | Lc 12.4 | Not readable |
| #723318 text on white | 9.53:1 | AAA | Lc 91.6 | Preferred for body text |
| #723318 text on black | 2.20:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F0
oklch(97% 0.011 39.4)
-
Step 100
100
#F7E6DF
oklch(93.7% 0.021 43.9)
-
Step 200
200
#F2D1C5
oklch(88.5% 0.041 41)
-
Step 300
300
#EAB29C
oklch(80.9% 0.072 42.4)
-
Step 400
400
#DD8765
oklch(70.7% 0.116 42.2)
-
Step 500
500
#D26638
oklch(63.2% 0.149 42.3)
-
Step 600
600
#BD490B
oklch(55.5% 0.162 42.2)
-
Step 700
700
#A23B00
oklch(49.2% 0.148 42.2)
-
Step 800
800
#843105
oklch(42.7% 0.124 42.4)
-
Step 900
900 (this color)
#723318
oklch(40.1% 0.097 42.3)
-
Step 950
950
#3F1B0C
oklch(27.1% 0.061 42.2)
#723318 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #443D15 | 0.093 |
| Deuteranopia (no green cones) | #544B16 | 0.085 |
| Tritanopia (no blue cones) | #7E262D | 0.049 |
| Achromatopsia (no color) | #454545 | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723318
#723318
oklch(40.1% 0.097 42.3)
- #005065
#005065
oklch(40% 0.075 223.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723318, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.024
- Red Brown #8B2E16 ΔE 0.051
- Rust Brown #8B3103 ΔE 0.051
- Purple Brown #673A3F ΔE 0.052
- Mud Brown #60460F ΔE 0.062
- Brown Red #922B05 ΔE 0.064
- Reddy Brown #6E1005 ΔE 0.066
- Brick Red #8F1402 ΔE 0.068
Use #723318 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.