#723290
Closest named color: Rebecca Purple (#663399). oklch(44.8% 0.155 313.2), rgb(114, 50, 144).
Aa
White text reads best on this color (8.15:1).
About this color
#723290 is a dark, vivid purple. In OKLCH its lightness is 45%, its chroma 0.155 and its hue 313°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.029 away. White text reads best on it, at 8.15:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | vivid (0.155) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.57:1 |
| White text | 8.15:1 |
Values
| HEX | #723290 |
| RGB | rgb(114, 50, 144) |
| HSL | hsl(281, 48%, 38%) |
| OKLCH | oklch(44.8% 0.155 313.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723290 | 8.15:1 | AAA | Lc -92.3 | Preferred for body text |
| Black text on #723290 | 2.57:1 | Fails | Lc 16.4 | Dividers and decoration only |
| #723290 text on white | 8.15:1 | AAA | Lc 87.6 | Fine for body text |
| #723290 text on black | 2.57:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FB
oklch(97% 0.012 313.2)
-
Step 100
100
#F0E5F7
oklch(93.6% 0.027 312.6)
-
Step 200
200
#E5D0F1
oklch(88.5% 0.05 313.4)
-
Step 300
300
#D5B0EB
oklch(80.9% 0.09 312.7)
-
Step 400
400
#C083E0
oklch(70.6% 0.146 313.3)
-
Step 500
500
#B060D7
oklch(63% 0.186 313.3)
-
Step 600
600
#9B42C5
oklch(55.5% 0.203 313)
-
Step 700
700
#8533AA
oklch(49.2% 0.188 313.2)
-
Step 800
800 (this color)
#723290
oklch(44.8% 0.155 313.2)
-
Step 900
900
#58296E
oklch(37.8% 0.121 313.5)
-
Step 950
950
#331940
oklch(26.9% 0.076 313.2)
#723290 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #074C93 | 0.144 |
| Deuteranopia (no green cones) | #2C518E | 0.126 |
| Tritanopia (no blue cones) | #6F445C | 0.105 |
| Achromatopsia (no color) | #4F4F4F | 0.157 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723290
#723290
oklch(44.8% 0.155 313.2)
- #366200
#366200
oklch(44.6% 0.126 133.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723290, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.029
- Purple #800080 ΔE 0.065
- Dark Magenta #8B008B ΔE 0.069
- Warm Purple #952E8F ΔE 0.070
- Light Eggplant #894585 ΔE 0.071
- Grape #7209B7 ΔE 0.079
- Dark Slate Blue #483D8B ΔE 0.080
- Blueberry #464196 ΔE 0.084
Use #723290 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.