#72318D
Closest named color: Rebecca Purple (#663399). oklch(44.4% 0.154 314.5), rgb(114, 49, 141).
Aa
White text reads best on this color (8.26:1).
About this color
#72318D is a dark, vivid purple. In OKLCH its lightness is 44%, its chroma 0.154 and its hue 315°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.032 away. White text reads best on it, at 8.26:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | vivid (0.154) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.53:1 |
| White text | 8.26:1 |
Values
| HEX | #72318D |
| RGB | rgb(114, 49, 141) |
| HSL | hsl(282, 48%, 37%) |
| OKLCH | oklch(44.4% 0.154 314.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72318D | 8.26:1 | AAA | Lc -92.6 | Preferred for body text |
| Black text on #72318D | 2.53:1 | Fails | Lc 16.0 | Dividers and decoration only |
| #72318D text on white | 8.26:1 | AAA | Lc 88.0 | Fine for body text |
| #72318D text on black | 2.53:1 | Fails | Lc -14.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FB
oklch(97% 0.012 313.2)
-
Step 100
100
#F0E5F6
oklch(93.6% 0.025 314)
-
Step 200
200
#E6D0F1
oklch(88.6% 0.05 314.6)
-
Step 300
300
#D6B0E9
oklch(80.9% 0.089 314.3)
-
Step 400
400
#C183DE
oklch(70.6% 0.144 314.4)
-
Step 500
500
#B160D5
oklch(63% 0.184 314.3)
-
Step 600
600
#9D42C2
oklch(55.6% 0.2 314.6)
-
Step 700
700
#8633A7
oklch(49.1% 0.185 314.7)
-
Step 800
800 (this color)
#72318D
oklch(44.4% 0.154 314.5)
-
Step 900
900
#58296D
oklch(37.7% 0.12 314)
-
Step 950
950
#341940
oklch(27.1% 0.076 314.4)
#72318D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0B4B90 | 0.145 |
| Deuteranopia (no green cones) | #2E508B | 0.125 |
| Tritanopia (no blue cones) | #70425A | 0.102 |
| Achromatopsia (no color) | #4E4E4E | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72318D
#72318D
oklch(44.4% 0.154 314.5)
- #326200
#326200
oklch(44.4% 0.129 134.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72318D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.032
- Purple #800080 ΔE 0.062
- Dark Magenta #8B008B ΔE 0.067
- Warm Purple #952E8F ΔE 0.070
- Light Eggplant #894585 ΔE 0.071
- Dark Slate Blue #483D8B ΔE 0.080
- Grape #7209B7 ΔE 0.082
- Blueberry #464196 ΔE 0.085
Use #72318D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.