#72312F
Closest named color: Purple Brown (#673A3F). oklch(40.2% 0.093 23.9), rgb(114, 49, 47).
Aa
White text reads best on this color (9.56:1).
About this color
#72312F is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.093 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.032 away. White text reads best on it, at 9.56:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.093) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.19:1 |
| White text | 9.56:1 |
Values
| HEX | #72312F |
| RGB | rgb(114, 49, 47) |
| HSL | hsl(2, 42%, 32%) |
| OKLCH | oklch(40.2% 0.093 23.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72312F | 9.56:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #72312F | 2.19:1 | Fails | Lc 12.3 | Not readable |
| #72312F text on white | 9.56:1 | AAA | Lc 91.7 | Preferred for body text |
| #72312F text on black | 2.19:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F2
oklch(97.1% 0.01 25.1)
-
Step 100
100
#F7E5E3
oklch(93.6% 0.02 25.2)
-
Step 200
200
#F2D0CD
oklch(88.5% 0.039 23.9)
-
Step 300
300
#EAB0AB
oklch(80.9% 0.069 24.3)
-
Step 400
400
#DD847F
oklch(70.7% 0.11 23.7)
-
Step 500
500
#D1625E
oklch(63% 0.141 24)
-
Step 600
600
#BD4545
oklch(55.6% 0.155 23.6)
-
Step 700
700
#A23636
oklch(49% 0.143 24.1)
-
Step 800
800
#842E2D
oklch(42.7% 0.119 24.2)
-
Step 900
900 (this color)
#72312F
oklch(40.2% 0.093 23.9)
-
Step 950
950
#3F1918
oklch(27% 0.06 23.4)
#72312F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #413D2E | 0.097 |
| Deuteranopia (no green cones) | #514A2E | 0.090 |
| Tritanopia (no blue cones) | #7D2631 | 0.030 |
| Achromatopsia (no color) | #454545 | 0.093 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72312F
#72312F
oklch(40.2% 0.093 23.9)
- #005359
#005359
oklch(40.3% 0.069 203.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72312F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.032
- Chestnut #742802 ΔE 0.042
- Brownish Purple #76424E ΔE 0.054
- Red Brown #8B2E16 ΔE 0.056
- Wine Red #7B0323 ΔE 0.064
- Rust Brown #8B3103 ΔE 0.064
- Reddy Brown #6E1005 ΔE 0.066
- Maroon #800000 ΔE 0.068
Use #72312F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.