#72302D
Closest named color: Purple Brown (#673A3F). oklch(40% 0.094 24.9), rgb(114, 48, 45).
Aa
White text reads best on this color (9.65:1).
About this color
#72302D is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.094 and its hue 25°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.035 away. White text reads best on it, at 9.65:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.17:1 |
| White text | 9.65:1 |
Values
| HEX | #72302D |
| RGB | rgb(114, 48, 45) |
| HSL | hsl(3, 43%, 31%) |
| OKLCH | oklch(40% 0.094 24.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72302D | 9.65:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #72302D | 2.17:1 | Fails | Lc 12.1 | Not readable |
| #72302D text on white | 9.65:1 | AAA | Lc 91.9 | Preferred for body text |
| #72302D text on black | 2.17:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F2
oklch(97.1% 0.01 25.1)
-
Step 100
100
#F7E5E3
oklch(93.6% 0.02 25.2)
-
Step 200
200
#F2D0CC
oklch(88.5% 0.039 25.8)
-
Step 300
300
#EBAFAA
oklch(80.8% 0.071 24.2)
-
Step 400
400
#DE847D
oklch(70.7% 0.112 25)
-
Step 500
500
#D3615C
oklch(63.1% 0.145 24.6)
-
Step 600
600
#BE4442
oklch(55.6% 0.158 24.6)
-
Step 700
700
#A33534
oklch(49% 0.146 24.7)
-
Step 800
800
#852D2B
oklch(42.7% 0.121 25)
-
Step 900
900 (this color)
#72302D
oklch(40% 0.094 24.9)
-
Step 950
950
#3F1917
oklch(27% 0.06 24.9)
#72302D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #403C2C | 0.100 |
| Deuteranopia (no green cones) | #514A2C | 0.091 |
| Tritanopia (no blue cones) | #7D2530 | 0.031 |
| Achromatopsia (no color) | #454545 | 0.095 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72302D
#72302D
oklch(40% 0.094 24.9)
- #005259
#005259
oklch(40% 0.068 204.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72302D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.035
- Chestnut #742802 ΔE 0.040
- Red Brown #8B2E16 ΔE 0.056
- Brownish Purple #76424E ΔE 0.057
- Wine Red #7B0323 ΔE 0.062
- Rust Brown #8B3103 ΔE 0.063
- Reddy Brown #6E1005 ΔE 0.063
- Maroon #800000 ΔE 0.065
Use #72302D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.