#721F94
Closest named color: Rebecca Purple (#663399). oklch(43% 0.183 313.6), rgb(114, 31, 148).
Aa
White text reads best on this color (8.97:1).
About this color
#721F94 is a dark, vivid purple. In OKLCH its lightness is 43%, its chroma 0.183 and its hue 314°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.040 away. White text reads best on it, at 8.97:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | vivid (0.183) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.33:1 |
| White text | 8.97:1 |
Values
| HEX | #721F94 |
| RGB | rgb(114, 31, 148) |
| HSL | hsl(283, 65%, 35%) |
| OKLCH | oklch(43% 0.183 313.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #721F94 | 8.97:1 | AAA | Lc -94.0 | Preferred for body text |
| Black text on #721F94 | 2.33:1 | Fails | Lc 14.5 | Not readable |
| #721F94 text on white | 8.97:1 | AAA | Lc 89.5 | Fine for body text |
| #721F94 text on black | 2.33:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FC
oklch(97.1% 0.013 314.8)
-
Step 100
100
#F1E4F9
oklch(93.5% 0.031 312.9)
-
Step 200
200
#E7CEF5
oklch(88.4% 0.059 313.5)
-
Step 300
300
#D9ACF2
oklch(80.9% 0.108 313.2)
-
Step 400
400
#C67CEB
oklch(70.7% 0.172 313.5)
-
Step 500
500
#B754E4
oklch(63.1% 0.219 313.6)
-
Step 600
600
#A32FD2
oklch(55.6% 0.239 313.7)
-
Step 700
700
#8B1FB6
oklch(49.1% 0.221 313.4)
-
Step 800
800 (this color)
#721F94
oklch(43% 0.183 313.6)
-
Step 900
900
#5C2175
oklch(37.7% 0.143 314)
-
Step 950
950
#361545
oklch(27.1% 0.091 313.7)
#721F94 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004597 | 0.160 |
| Deuteranopia (no green cones) | #124B92 | 0.157 |
| Tritanopia (no blue cones) | #6E3B59 | 0.121 |
| Achromatopsia (no color) | #494949 | 0.185 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #721F94
#721F94
oklch(43% 0.183 313.6)
- #325D00
#325D00
oklch(43% 0.122 133.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #721F94, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.040
- Purple #800080 ΔE 0.050
- Dark Magenta #8B008B ΔE 0.057
- Grape #7209B7 ΔE 0.059
- Chrysanthemum #560BAD ΔE 0.079
- Warm Purple #952E8F ΔE 0.082
- Dark Slate Blue #483D8B ΔE 0.094
- Indigo #4B0082 ΔE 0.098
Use #721F94 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.