#721996
Closest named color: Rebecca Purple (#663399). oklch(42.7% 0.191 313.3), rgb(114, 25, 150).
Aa
White text reads best on this color (9.15:1).
About this color
#721996 is a dark, vivid purple. In OKLCH its lightness is 43%, its chroma 0.191 and its hue 313°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.045 away. White text reads best on it, at 9.15:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | vivid (0.191) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.29:1 |
| White text | 9.15:1 |
Values
| HEX | #721996 |
| RGB | rgb(114, 25, 150) |
| HSL | hsl(283, 71%, 34%) |
| OKLCH | oklch(42.7% 0.191 313.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #721996 | 9.15:1 | AAA | Lc -94.3 | Preferred for body text |
| Black text on #721996 | 2.29:1 | Fails | Lc 14.2 | Not readable |
| #721996 text on white | 9.15:1 | AAA | Lc 89.8 | Fine for body text |
| #721996 text on black | 2.29:1 | Fails | Lc -12.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FD
oklch(97.2% 0.015 312.2)
-
Step 100
100
#F2E4FA
oklch(93.6% 0.033 313.5)
-
Step 200
200
#E8CEF7
oklch(88.6% 0.062 313.2)
-
Step 300
300
#DAABF4
oklch(80.9% 0.112 313.2)
-
Step 400
400
#C77AEE
oklch(70.6% 0.179 313.3)
-
Step 500
500
#B851E8
oklch(63.1% 0.227 313.2)
-
Step 600
600
#A429D6
oklch(55.6% 0.247 313.3)
-
Step 700
700
#8C17B9
oklch(49% 0.229 313.2)
-
Step 800
800 (this color)
#721996
oklch(42.7% 0.191 313.3)
-
Step 900
900
#5C1F78
oklch(37.7% 0.148 312.9)
-
Step 950
950
#361446
oklch(27% 0.094 313.2)
#721996 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004499 | 0.163 |
| Deuteranopia (no green cones) | #024A93 | 0.166 |
| Tritanopia (no blue cones) | #6E3959 | 0.125 |
| Achromatopsia (no color) | #484848 | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #721996
#721996
oklch(42.7% 0.191 313.3)
- #325C00
#325C00
oklch(42.7% 0.121 133.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #721996, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.045
- Purple #800080 ΔE 0.051
- Grape #7209B7 ΔE 0.054
- Dark Magenta #8B008B ΔE 0.058
- Chrysanthemum #560BAD ΔE 0.076
- Warm Purple #952E8F ΔE 0.086
- Indigo #4B0082 ΔE 0.096
- Imperial Purple #480CA8 ΔE 0.099
Use #721996 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.