#720BA0
Closest named color: Grape (#7209B7). oklch(42.7% 0.208 310.6), rgb(114, 11, 160).
Aa
White text reads best on this color (9.24:1).
About this color
#720BA0 is a dark, vivid purple. In OKLCH its lightness is 43%, its chroma 0.208 and its hue 311°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Grape (#7209B7), ΔE 0.038 away. White text reads best on it, at 9.24:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | vivid (0.208) |
| Temperature | in between |
| Nearest name | Grape (#7209B7) |
| Black text | 2.27:1 |
| White text | 9.24:1 |
Values
| HEX | #720BA0 |
| RGB | rgb(114, 11, 160) |
| HSL | hsl(281, 87%, 34%) |
| OKLCH | oklch(42.7% 0.208 310.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #720BA0 | 9.24:1 | AAA | Lc -94.0 | Preferred for body text |
| Black text on #720BA0 | 2.27:1 | Fails | Lc 14.5 | Not readable |
| #720BA0 text on white | 9.24:1 | AAA | Lc 89.5 | Fine for body text |
| #720BA0 text on black | 2.27:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FE
oklch(97.2% 0.016 310.1)
-
Step 100
100
#F1E4FC
oklch(93.6% 0.035 309.8)
-
Step 200
200
#E7CDFB
oklch(88.4% 0.068 310.4)
-
Step 300
300
#D9AAFB
oklch(80.9% 0.122 310.4)
-
Step 400
400
#C677F9
oklch(70.7% 0.195 310.4)
-
Step 500
500
#B849F5
oklch(63.1% 0.249 310.7)
-
Step 600
600
#A416E4
oklch(55.7% 0.27 310.6)
-
Step 700
700
#8C00C4
oklch(49.1% 0.247 310.8)
-
Step 800
800 (this color)
#720BA0
oklch(42.7% 0.208 310.6)
-
Step 900
900
#5C197F
oklch(37.7% 0.162 310.6)
-
Step 950
950
#36124A
oklch(27% 0.102 310.9)
#720BA0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0043A4 | 0.166 |
| Deuteranopia (no green cones) | #00499D | 0.169 |
| Tritanopia (no blue cones) | #6B3A5D | 0.139 |
| Achromatopsia (no color) | #474747 | 0.210 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #720BA0
#720BA0
oklch(42.7% 0.208 310.6)
- #385B00
#385B00
oklch(42.8% 0.116 130.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #720BA0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Grape #7209B7 ΔE 0.038
- Rebecca Purple #663399 ΔE 0.055
- Purple #800080 ΔE 0.064
- Chrysanthemum #560BAD ΔE 0.066
- Dark Magenta #8B008B ΔE 0.067
- Imperial Purple #480CA8 ΔE 0.092
- Purple Blue #5D21D0 ΔE 0.096
- Warm Purple #952E8F ΔE 0.098
Use #720BA0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.