#714D4C
Closest named color: Brownish Purple (#76424E). oklch(45.9% 0.049 20.9), rgb(113, 77, 76).
Aa
White text reads best on this color (7.32:1).
About this color
#714D4C is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.049 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.032 away. White text reads best on it, at 7.32:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.049) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.86:1 |
| White text | 7.32:1 |
Values
| HEX | #714D4C |
| RGB | rgb(113, 77, 76) |
| HSL | hsl(2, 20%, 37%) |
| OKLCH | oklch(45.9% 0.049 20.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #714D4C | 7.32:1 | AAA | Lc -90.2 | Preferred for body text |
| Black text on #714D4C | 2.86:1 | Fails | Lc 18.7 | Dividers and decoration only |
| #714D4C text on white | 7.32:1 | AAA | Lc 85.4 | Fine for body text |
| #714D4C text on black | 2.86:1 | Fails | Lc -16.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F5F4
oklch(97.1% 0.003 48.7)
-
Step 100
100
#EEE8E8
oklch(93.6% 0.007 17.3)
-
Step 200
200
#E2D6D5
oklch(88.5% 0.013 23.2)
-
Step 300
300
#D0BBBA
oklch(80.9% 0.024 20.9)
-
Step 400
400
#B79896
oklch(70.7% 0.037 22.4)
-
Step 500
500
#A57E7D
oklch(63.1% 0.049 20.2)
-
Step 600
600
#906766
oklch(55.6% 0.053 20.5)
-
Step 700
700 (this color)
#714D4C
oklch(45.9% 0.049 20.9)
-
Step 800
800
#644645
oklch(42.7% 0.042 21.1)
-
Step 900
900
#513B3A
oklch(37.6% 0.031 21.6)
-
Step 950
950
#302322
oklch(27.1% 0.02 23.5)
#714D4C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #54524C | 0.051 |
| Deuteranopia (no green cones) | #5C594B | 0.049 |
| Tritanopia (no blue cones) | #78494D | 0.017 |
| Achromatopsia (no color) | #565656 | 0.050 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #714D4C
#714D4C
oklch(45.9% 0.049 20.9)
- #346063
#346063
oklch(45.9% 0.049 201.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #714D4C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.032
- Dark Mauve #874C62 ΔE 0.055
- Purple Brown #673A3F ΔE 0.057
- Milk Chocolate #7F4E1E ΔE 0.063
- Cocoa #875F42 ΔE 0.073
- Medium Brown #7F5112 ΔE 0.074
- Saddle Brown #8B4513 ΔE 0.075
- Dusty Grape #545775 ΔE 0.076
Use #714D4C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.