#714C44
Closest named color: Brownish Purple (#76424E). oklch(45.5% 0.052 32.7), rgb(113, 76, 68).
Aa
White text reads best on this color (7.44:1).
About this color
#714C44 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.052 and its hue 33°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.037 away. White text reads best on it, at 7.44:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.052) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.81:1 |
| White text | 7.44:1 |
Values
| HEX | #714C44 |
| RGB | rgb(113, 76, 68) |
| HSL | hsl(11, 25%, 35%) |
| OKLCH | oklch(45.5% 0.052 32.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #714C44 | 7.44:1 | AAA | Lc -90.6 | Preferred for body text |
| Black text on #714C44 | 2.81:1 | Fails | Lc 18.2 | Dividers and decoration only |
| #714C44 text on white | 7.44:1 | AAA | Lc 85.8 | Fine for body text |
| #714C44 text on black | 2.81:1 | Fails | Lc -16.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E8E6
oklch(93.7% 0.009 34.3)
-
Step 200
200
#E4D5D2
oklch(88.4% 0.017 31.1)
-
Step 300
300
#D4BAB4
oklch(80.9% 0.031 33.1)
-
Step 400
400
#BD968D
oklch(70.7% 0.049 33.2)
-
Step 500
500
#AC7C71
oklch(63.1% 0.063 33.3)
-
Step 600
600
#97655A
oklch(55.7% 0.068 32.9)
-
Step 700
700
#81534A
oklch(49.1% 0.064 31.6)
-
Step 800
800 (this color)
#714C44
oklch(45.5% 0.052 32.7)
-
Step 900
900
#553A34
oklch(37.8% 0.04 32.9)
-
Step 950
950
#32221E
oklch(27% 0.026 34.5)
#714C44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #545143 | 0.052 |
| Deuteranopia (no green cones) | #5D5844 | 0.048 |
| Tritanopia (no blue cones) | #79474A | 0.024 |
| Achromatopsia (no color) | #555555 | 0.053 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #714C44
#714C44
oklch(45.5% 0.052 32.7)
- #315F68
#315F68
oklch(45.7% 0.052 211.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #714C44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.037
- Milk Chocolate #7F4E1E ΔE 0.054
- Purple Brown #673A3F ΔE 0.055
- Dark Mauve #874C62 ΔE 0.064
- Medium Brown #7F5112 ΔE 0.065
- Saddle Brown #8B4513 ΔE 0.066
- Cocoa #875F42 ΔE 0.071
- Mud Brown #60460F ΔE 0.072
Use #714C44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.