#714C40
Closest named color: Brownish Purple (#76424E). oklch(45.4% 0.054 38.7), rgb(113, 76, 64).
Aa
White text reads best on this color (7.47:1).
About this color
#714C40 is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.054 and its hue 39°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.042 away. White text reads best on it, at 7.47:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.054) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.80:1 |
| White text | 7.47:1 |
Values
| HEX | #714C40 |
| RGB | rgb(113, 76, 64) |
| HSL | hsl(15, 28%, 35%) |
| OKLCH | oklch(45.4% 0.054 38.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #714C40 | 7.47:1 | AAA | Lc -90.7 | Preferred for body text |
| Black text on #714C40 | 2.80:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #714C40 text on white | 7.47:1 | AAA | Lc 85.9 | Fine for body text |
| #714C40 text on black | 2.80:1 | Fails | Lc -16.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F3
oklch(97% 0.005 34.3)
-
Step 100
100
#F0E8E5
oklch(93.6% 0.01 41.9)
-
Step 200
200
#E4D5D1
oklch(88.4% 0.018 35.3)
-
Step 300
300
#D4BAB2
oklch(80.9% 0.032 37.8)
-
Step 400
400
#BD968A
oklch(70.6% 0.05 37.8)
-
Step 500
500
#AC7C6D
oklch(63% 0.064 38.1)
-
Step 600
600
#976555
oklch(55.6% 0.07 38.5)
-
Step 700
700
#815445
oklch(49.2% 0.065 39.2)
-
Step 800
800 (this color)
#714C40
oklch(45.4% 0.054 38.7)
-
Step 900
900
#553A31
oklch(37.7% 0.042 39.2)
-
Step 950
950
#32221D
oklch(27% 0.026 38.1)
#714C40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #55503F | 0.050 |
| Deuteranopia (no green cones) | #5E5840 | 0.046 |
| Tritanopia (no blue cones) | #794649 | 0.029 |
| Achromatopsia (no color) | #555555 | 0.054 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #714C40
#714C40
oklch(45.4% 0.054 38.7)
- #305E6B
#305E6B
oklch(45.5% 0.055 218.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #714C40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.042
- Milk Chocolate #7F4E1E ΔE 0.049
- Purple Brown #673A3F ΔE 0.056
- Medium Brown #7F5112 ΔE 0.060
- Saddle Brown #8B4513 ΔE 0.062
- Mud Brown #60460F ΔE 0.067
- Dark Mauve #874C62 ΔE 0.069
- Cocoa #875F42 ΔE 0.070
Use #714C40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.