#714728
Closest named color: Milk Chocolate (#7F4E1E). oklch(43.9% 0.073 55.9), rgb(113, 71, 40).
Aa
White text reads best on this color (7.97:1).
About this color
#714728 is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.073 and its hue 56°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.037 away. White text reads best on it, at 7.97:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.073) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.63:1 |
| White text | 7.97:1 |
Values
| HEX | #714728 |
| RGB | rgb(113, 71, 40) |
| HSL | hsl(25, 48%, 30%) |
| OKLCH | oklch(43.9% 0.073 55.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #714728 | 7.97:1 | AAA | Lc -92.2 | Preferred for body text |
| Black text on #714728 | 2.63:1 | Fails | Lc 16.5 | Dividers and decoration only |
| #714728 text on white | 7.97:1 | AAA | Lc 87.5 | Fine for body text |
| #714728 text on black | 2.63:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F2
oklch(97% 0.006 43.3)
-
Step 100
100
#F1E8E2
oklch(93.6% 0.013 56.2)
-
Step 200
200
#E6D5CB
oklch(88.4% 0.023 52.7)
-
Step 300
300
#D7BAA7
oklch(80.9% 0.042 55.2)
-
Step 400
400
#C29677
oklch(70.7% 0.068 56.5)
-
Step 500
500
#B27B54
oklch(63% 0.087 55.7)
-
Step 600
600
#9D6439
oklch(55.6% 0.094 56.3)
-
Step 700
700
#86522B
oklch(49% 0.088 55.7)
-
Step 800
800 (this color)
#714728
oklch(43.9% 0.073 55.9)
-
Step 900
900
#593922
oklch(37.7% 0.058 55.7)
-
Step 950
950
#342215
oklch(27.1% 0.036 56.4)
#714728 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #534B25 | 0.056 |
| Deuteranopia (no green cones) | #5D5428 | 0.050 |
| Tritanopia (no blue cones) | #7B3E40 | 0.051 |
| Achromatopsia (no color) | #515151 | 0.073 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #714728
#714728
oklch(43.9% 0.073 55.9)
- #245875
#245875
oklch(43.9% 0.073 236.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #714728, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.037
- Mud Brown #60460F ΔE 0.043
- Medium Brown #7F5112 ΔE 0.047
- Saddle Brown #8B4513 ΔE 0.051
- Olive Brown #645403 ΔE 0.060
- Purple Brown #673A3F ΔE 0.061
- Brownish Purple #76424E ΔE 0.062
- Rust Brown #8B3103 ΔE 0.064
Use #714728 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.