#71404D
Closest named color: Brownish Purple (#76424E). oklch(43.5% 0.07 3.3), rgb(113, 64, 77).
Aa
White text reads best on this color (8.25:1).
About this color
#71404D is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.070 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.012 away. White text reads best on it, at 8.25:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | muted (0.070) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.54:1 |
| White text | 8.25:1 |
Values
| HEX | #71404D |
| RGB | rgb(113, 64, 77) |
| HSL | hsl(344, 28%, 35%) |
| OKLCH | oklch(43.5% 0.07 3.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #71404D | 8.25:1 | AAA | Lc -93.0 | Preferred for body text |
| Black text on #71404D | 2.54:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #71404D text on white | 8.25:1 | AAA | Lc 88.3 | Fine for body text |
| #71404D text on black | 2.54:1 | Fails | Lc -13.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F1E7E9
oklch(93.6% 0.011 3.5)
-
Step 200
200
#E7D3D7
oklch(88.4% 0.023 3.9)
-
Step 300
300
#D9B6BE
oklch(80.9% 0.042 2.7)
-
Step 400
400
#C4909C
oklch(70.7% 0.065 3.6)
-
Step 500
500
#B47484
oklch(63.1% 0.083 3.4)
-
Step 600
600
#9F5C6E
oklch(55.6% 0.09 3.1)
-
Step 700
700
#884B5C
oklch(49.1% 0.085 2.8)
-
Step 800
800 (this color)
#71404D
oklch(43.5% 0.07 3.3)
-
Step 900
900
#5A353F
oklch(37.7% 0.055 2.5)
-
Step 950
950
#351F25
oklch(27% 0.035 2)
#71404D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #48494D | 0.076 |
| Deuteranopia (no green cones) | #54524C | 0.070 |
| Tritanopia (no blue cones) | #793C45 | 0.019 |
| Achromatopsia (no color) | #4E4E4E | 0.071 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #71404D
#71404D
oklch(43.5% 0.07 3.3)
- #155D55
#155D55
oklch(43.4% 0.069 184)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #71404D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.012
- Purple Brown #673A3F ΔE 0.032
- Dark Mauve #874C62 ΔE 0.061
- Red Brown #8B2E16 ΔE 0.081
- Dusty Grape #545775 ΔE 0.087
- Milk Chocolate #7F4E1E ΔE 0.088
- Rust Brown #8B3103 ΔE 0.088
- Chestnut #742802 ΔE 0.089
Use #71404D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.