#70544D
Closest named color: Brownish Purple (#76424E). oklch(47.3% 0.039 34.4), rgb(112, 84, 77).
Aa
White text reads best on this color (6.85:1).
About this color
#70544D is a medium-dark, muted red. In OKLCH its lightness is 47%, its chroma 0.039 and its hue 34°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.051 away. White text reads best on it, at 6.85:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | muted (0.039) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 3.06:1 |
| White text | 6.85:1 |
Values
| HEX | #70544D |
| RGB | rgb(112, 84, 77) |
| HSL | hsl(12, 19%, 37%) |
| OKLCH | oklch(47.3% 0.039 34.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70544D | 6.85:1 | AA | Lc -88.6 | Fine for body text |
| Black text on #70544D | 3.06:1 | AA large text | Lc 20.4 | Dividers and decoration only |
| #70544D text on white | 6.85:1 | AA | Lc 83.6 | Fine for body text |
| #70544D text on black | 3.06:1 | AA large text | Lc -18.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F5F4
oklch(97.1% 0.003 48.7)
-
Step 100
100
#EDE9E7
oklch(93.7% 0.005 48.7)
-
Step 200
200
#E0D7D4
oklch(88.5% 0.011 39.4)
-
Step 300
300
#CCBDB9
oklch(81% 0.018 35.3)
-
Step 400
400
#B39A94
oklch(70.7% 0.031 33.7)
-
Step 500
500
#A0827A
oklch(63.3% 0.039 35.4)
-
Step 600
600
#8A6B63
oklch(55.6% 0.042 34.9)
-
Step 700
700 (this color)
#70544D
oklch(47.3% 0.039 34.4)
-
Step 800
800
#5F4943
oklch(42.7% 0.032 35.8)
-
Step 900
900
#4E3D39
oklch(37.7% 0.025 33.5)
-
Step 950
950
#2E2421
oklch(27.1% 0.016 37.3)
#70544D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5A574C | 0.038 |
| Deuteranopia (no green cones) | #615D4D | 0.035 |
| Tritanopia (no blue cones) | #775052 | 0.020 |
| Achromatopsia (no color) | #5A5A5A | 0.040 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70544D
#70544D
oklch(47.3% 0.039 34.4)
- #426269
#426269
oklch(47.4% 0.039 212.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70544D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.051
- Milk Chocolate #7F4E1E ΔE 0.058
- Cocoa #875F42 ΔE 0.059
- Dark Mauve #874C62 ΔE 0.062
- Dim Gray #696969 ΔE 0.062
- Dark Taupe #7F684E ΔE 0.066
- Medium Brown #7F5112 ΔE 0.067
- Dirt Brown #836539 ΔE 0.073
Use #70544D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.