#704F94

Closest named color: Light Eggplant (#894585). oklch(49.3% 0.112 304.7), rgb(112, 79, 148).

Aa

White text reads best on this color (6.49:1).

About this color

#704F94 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.112 and its hue 305°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.053 away. White text reads best on it, at 6.49:1.

Hue familyPurples
Lightnessmedium-dark (49%)
Chromamoderately saturated (0.112)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.23:1
White text6.49:1

Values

HEX#704F94
RGBrgb(112, 79, 148)
HSLhsl(269, 30%, 45%)
OKLCHoklch(49.3% 0.112 304.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #704F94 6.49:1 AA Lc -87.1 Fine for body text
Black text on #704F94 3.23:1 AA large text Lc 22.0 Dividers and decoration only
#704F94 text on white 6.49:1 AA Lc 82.0 Fine for body text
#704F94 text on black 3.23:1 AA large text Lc -19.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4F9

    oklch(97% 0.007 304.2)

  2. Step 100

    100

    #ECE7F3

    oklch(93.5% 0.017 304.8)

  3. Step 200

    200

    #DDD5EA

    oklch(88.6% 0.03 303)

  4. Step 300

    300

    #C8B8DD

    oklch(80.8% 0.054 304.8)

  5. Step 400

    400

    #AD93CD

    oklch(70.7% 0.088 304.7)

  6. Step 500

    500

    #9978BF

    oklch(63.2% 0.11 304.8)

  7. Step 600

    600

    #845FAC

    oklch(55.6% 0.122 304.9)

  8. Step 700

    700 (this color)

    #704F94

    oklch(49.3% 0.112 304.7)

  9. Step 800

    800

    #5B4178

    oklch(42.9% 0.093 304.6)

  10. Step 900

    900

    #4A3760

    oklch(37.6% 0.072 304.5)

  11. Step 950

    950

    #2C2038

    oklch(26.9% 0.046 306.5)

Export this scale for Tailwind in the Tailwind colors tool

#704F94 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3D5D960.080
Deuteranopia (no green cones)#455E920.074
Tritanopia (no blue cones)#6A5B6A0.085
Achromatopsia (no color)#5E5E5E0.112

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #704F94

    #704F94

    oklch(49.3% 0.112 304.7)

  • #536C17

    #536C17

    oklch(49.4% 0.112 125)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #704F94

    #704F94

    oklch(49.3% 0.112 304.7)

  • #4F5AA0

    #4F5AA0

    oklch(49.2% 0.112 274.8)

  • #87467B

    #87467B

    oklch(49.3% 0.113 334.5)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #704F94

    #704F94

    oklch(49.3% 0.112 304.7)

  • #746000

    #746000

    oklch(49.4% 0.101 94.7)

  • #197344

    #197344

    oklch(49.2% 0.111 155)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #704F94

    #704F94

    oklch(49.3% 0.112 304.7)

  • #8C5100

    #8C5100

    oklch(49.3% 0.111 64)

  • #007167

    #007167

    oklch(49.3% 0.087 184.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #704F94

    #704F94

    oklch(49.3% 0.112 304.7)

  • #964633

    #964633

    oklch(49.3% 0.112 34.6)

  • #536C17

    #536C17

    oklch(49.4% 0.112 125)

  • #006D80

    #006D80

    oklch(49.2% 0.087 215.3)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #704F94, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #704F94 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.