#704D74
Closest named color: Dark Mauve (#874C62). oklch(47.3% 0.075 323.1), rgb(112, 77, 116).
Aa
White text reads best on this color (6.99:1).
About this color
#704D74 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.075 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.051 away. White text reads best on it, at 6.99:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.075) |
| Temperature | in between |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 3.00:1 |
| White text | 6.99:1 |
Values
| HEX | #704D74 |
| RGB | rgb(112, 77, 116) |
| HSL | hsl(294, 20%, 38%) |
| OKLCH | oklch(47.3% 0.075 323.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #704D74 | 6.99:1 | AA | Lc -89.1 | Fine for body text |
| Black text on #704D74 | 3.00:1 | AA large text | Lc 19.9 | Dividers and decoration only |
| #704D74 text on white | 6.99:1 | AA | Lc 84.1 | Fine for body text |
| #704D74 text on black | 3.00:1 | AA large text | Lc -17.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EDE8EE
oklch(93.7% 0.01 320.5)
-
Step 200
200
#E0D5E1
oklch(88.5% 0.02 323.2)
-
Step 300
300
#CCB9CE
oklch(80.8% 0.036 323)
-
Step 400
400
#B395B6
oklch(70.8% 0.058 323.2)
-
Step 500
500
#9F7AA4
oklch(63% 0.075 322.4)
-
Step 600
600
#8A638F
oklch(55.6% 0.081 322.7)
-
Step 700
700 (this color)
#704D74
oklch(47.3% 0.075 323.1)
-
Step 800
800
#5F4363
oklch(42.6% 0.062 322.3)
-
Step 900
900
#4E3950
oklch(37.7% 0.047 323.6)
-
Step 950
950
#2E212F
oklch(26.9% 0.031 324)
#704D74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #495776 | 0.066 |
| Deuteranopia (no green cones) | #525B73 | 0.061 |
| Tritanopia (no blue cones) | #71515B | 0.046 |
| Achromatopsia (no color) | #595959 | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #704D74
#704D74
oklch(47.3% 0.075 323.1)
- #426740
#426740
oklch(47.5% 0.075 143.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #704D74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.051
- Dull Purple #84597E ΔE 0.051
- Dusty Grape #545775 ΔE 0.052
- Muted Purple #805B87 ΔE 0.054
- Light Eggplant #894585 ΔE 0.058
- Dusk #4E5481 ΔE 0.059
- Brownish Purple #76424E ΔE 0.060
- Dusky Purple #895B7B ΔE 0.062
Use #704D74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.