#704AA4
Closest named color: Rebecca Purple (#663399). oklch(49.4% 0.141 300.9), rgb(112, 74, 164).
Aa
White text reads best on this color (6.55:1).
About this color
#704AA4 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.141 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.058 away. White text reads best on it, at 6.55:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.141) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.20:1 |
| White text | 6.55:1 |
Values
| HEX | #704AA4 |
| RGB | rgb(112, 74, 164) |
| HSL | hsl(265, 38%, 47%) |
| OKLCH | oklch(49.4% 0.141 300.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #704AA4 | 6.55:1 | AA | Lc -87.3 | Fine for body text |
| Black text on #704AA4 | 3.20:1 | AA large text | Lc 21.9 | Dividers and decoration only |
| #704AA4 text on white | 6.55:1 | AA | Lc 82.2 | Fine for body text |
| #704AA4 text on black | 3.20:1 | AA large text | Lc -19.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FB
oklch(97.1% 0.009 299.2)
-
Step 100
100
#ECE7F5
oklch(93.6% 0.019 302.2)
-
Step 200
200
#DDD4EF
oklch(88.5% 0.038 300.8)
-
Step 300
300
#C8B7E7
oklch(81% 0.069 301.1)
-
Step 400
400
#AC90DA
oklch(70.6% 0.11 301)
-
Step 500
500
#9873D0
oklch(63.1% 0.14 300.8)
-
Step 600
600
#835ABD
oklch(55.6% 0.151 300.7)
-
Step 700
700 (this color)
#704AA4
oklch(49.4% 0.141 300.9)
-
Step 800
800
#5A3C84
oklch(42.6% 0.118 300.8)
-
Step 900
900
#4A346A
oklch(37.6% 0.092 300.9)
-
Step 950
950
#2B1F3E
oklch(27% 0.058 300.4)
#704AA4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #275DA7 | 0.103 |
| Deuteranopia (no green cones) | #345DA2 | 0.094 |
| Tritanopia (no blue cones) | #665C70 | 0.108 |
| Achromatopsia (no color) | #5D5D5D | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #704AA4
#704AA4
oklch(49.4% 0.141 300.9)
- #586B00
#586B00
oklch(49.4% 0.119 121.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #704AA4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.058
- Iris #6258C4 ΔE 0.060
- Bluey Purple #6241C7 ΔE 0.066
- Light Eggplant #894585 ΔE 0.068
- Slate Blue #6A5ACD ΔE 0.071
- Twilight #4E518B ΔE 0.072
- Light Indigo #6D5ACF ΔE 0.073
- Deep Lavender #8D5EB7 ΔE 0.077
Use #704AA4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.