#70499B

Closest named color: Rebecca Purple (#663399). oklch(48.7% 0.131 303.9), rgb(112, 73, 155).

Aa

White text reads best on this color (6.74:1).

About this color

#70499B is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.131 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.055 away. White text reads best on it, at 6.74:1.

Hue familyPurples
Lightnessmedium-dark (49%)
Chromamoderately saturated (0.131)
Temperaturein between
Nearest nameRebecca Purple (#663399)
Black text3.11:1
White text6.74:1

Values

HEX#70499B
RGBrgb(112, 73, 155)
HSLhsl(269, 36%, 45%)
OKLCHoklch(48.7% 0.131 303.9)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #70499B 6.74:1 AA Lc -88.0 Fine for body text
Black text on #70499B 3.11:1 AA large text Lc 21.1 Dividers and decoration only
#70499B text on white 6.74:1 AA Lc 83.0 Fine for body text
#70499B text on black 3.11:1 AA large text Lc -19.0 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FA

    oklch(97% 0.008 301.4)

  2. Step 100

    100

    #ECE7F4

    oklch(93.6% 0.018 303.4)

  3. Step 200

    200

    #DED4ED

    oklch(88.6% 0.036 303.8)

  4. Step 300

    300

    #C9B7E3

    oklch(80.9% 0.064 303.6)

  5. Step 400

    400

    #AE91D4

    oklch(70.7% 0.1 303.8)

  6. Step 500

    500

    #9B74C9

    oklch(63.2% 0.13 304.1)

  7. Step 600

    600

    #865BB6

    oklch(55.7% 0.142 304)

  8. Step 700

    700 (this color)

    #70499B

    oklch(48.7% 0.131 303.9)

  9. Step 800

    800

    #5C3D7F

    oklch(42.6% 0.11 303.8)

  10. Step 900

    900

    #4B3566

    oklch(37.7% 0.085 303.3)

  11. Step 950

    950

    #2C1F3C

    oklch(27% 0.055 303.6)

Export this scale for Tailwind in the Tailwind colors tool

#70499B with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2E5B9E0.099
Deuteranopia (no green cones)#3A5B990.089
Tritanopia (no blue cones)#68586B0.098
Achromatopsia (no color)#5B5B5B0.132

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #70499B

    #70499B

    oklch(48.7% 0.131 303.9)

  • #526A00

    #526A00

    oklch(48.7% 0.12 123.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #70499B

    #70499B

    oklch(48.7% 0.131 303.9)

  • #4A56A9

    #4A56A9

    oklch(48.6% 0.132 274.2)

  • #8A3E7E

    #8A3E7E

    oklch(48.7% 0.132 333.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #70499B

    #70499B

    oklch(48.7% 0.131 303.9)

  • #725E00

    #725E00

    oklch(48.7% 0.1 94.4)

  • #00733D

    #00733D

    oklch(48.7% 0.124 153.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #70499B

    #70499B

    oklch(48.7% 0.131 303.9)

  • #8A4F00

    #8A4F00

    oklch(48.6% 0.111 63.4)

  • #006F65

    #006F65

    oklch(48.7% 0.086 184.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #70499B

    #70499B

    oklch(48.7% 0.131 303.9)

  • #9C3D28

    #9C3D28

    oklch(48.7% 0.132 34)

  • #526A00

    #526A00

    oklch(48.7% 0.12 123.7)

  • #006C7D

    #006C7D

    oklch(48.8% 0.086 213.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70499B, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #70499B in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.