#704740
Closest named color: Brownish Purple (#76424E). oklch(44.3% 0.058 30.1), rgb(112, 71, 64).
Aa
White text reads best on this color (7.88:1).
About this color
#704740 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.058 and its hue 30°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.032 away. White text reads best on it, at 7.88:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.058) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.66:1 |
| White text | 7.88:1 |
Values
| HEX | #704740 |
| RGB | rgb(112, 71, 64) |
| HSL | hsl(9, 27%, 35%) |
| OKLCH | oklch(44.3% 0.058 30.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #704740 | 7.88:1 | AAA | Lc -91.9 | Preferred for body text |
| Black text on #704740 | 2.66:1 | Fails | Lc 16.8 | Dividers and decoration only |
| #704740 text on white | 7.88:1 | AAA | Lc 87.2 | Fine for body text |
| #704740 text on black | 2.66:1 | Fails | Lc -14.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E8E6
oklch(93.7% 0.009 34.3)
-
Step 200
200
#E5D5D2
oklch(88.5% 0.018 30.3)
-
Step 300
300
#D6B9B4
oklch(80.9% 0.034 29.4)
-
Step 400
400
#C0948D
oklch(70.6% 0.054 28.9)
-
Step 500
500
#B07A70
oklch(63.2% 0.07 30.8)
-
Step 600
600
#9B6259
oklch(55.6% 0.076 29.5)
-
Step 700
700
#845149
oklch(49.1% 0.07 29.5)
-
Step 800
800 (this color)
#704740
oklch(44.3% 0.058 30.1)
-
Step 900
900
#573833
oklch(37.6% 0.046 29.5)
-
Step 950
950
#33211E
oklch(26.9% 0.029 29.6)
#704740 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #504C3F | 0.058 |
| Deuteranopia (no green cones) | #5A553F | 0.055 |
| Tritanopia (no blue cones) | #784145 | 0.025 |
| Achromatopsia (no color) | #515151 | 0.059 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #704740
#704740
oklch(44.3% 0.058 30.1)
- #265C65
#265C65
oklch(44.2% 0.058 210)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #704740, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.032
- Purple Brown #673A3F ΔE 0.042
- Milk Chocolate #7F4E1E ΔE 0.058
- Saddle Brown #8B4513 ΔE 0.067
- Mud Brown #60460F ΔE 0.068
- Dark Mauve #874C62 ΔE 0.069
- Medium Brown #7F5112 ΔE 0.070
- Red Brown #8B2E16 ΔE 0.074
Use #704740 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.