#704440
Closest named color: Brownish Purple (#76424E). oklch(43.7% 0.062 25.5), rgb(112, 68, 64).
Aa
White text reads best on this color (8.10:1).
About this color
#704440 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.062 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.027 away. White text reads best on it, at 8.10:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.062) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.58:1 |
| White text | 8.10:1 |
Values
| HEX | #704440 |
| RGB | rgb(112, 68, 64) |
| HSL | hsl(5, 27%, 35%) |
| OKLCH | oklch(43.7% 0.062 25.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #704440 | 8.10:1 | AAA | Lc -92.6 | Preferred for body text |
| Black text on #704440 | 2.58:1 | Fails | Lc 16.1 | Dividers and decoration only |
| #704440 text on white | 8.10:1 | AAA | Lc 87.9 | Fine for body text |
| #704440 text on black | 2.58:1 | Fails | Lc -14.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E6
oklch(93.6% 0.011 24.3)
-
Step 200
200
#E6D4D2
oklch(88.4% 0.02 25.2)
-
Step 300
300
#D7B8B5
oklch(80.9% 0.036 24.5)
-
Step 400
400
#C2938E
oklch(70.6% 0.058 25.6)
-
Step 500
500
#B27872
oklch(63.1% 0.074 25.9)
-
Step 600
600
#9D605B
oklch(55.5% 0.081 25)
-
Step 700
700
#864F4B
oklch(49% 0.075 24.6)
-
Step 800
800 (this color)
#704440
oklch(43.7% 0.062 25.5)
-
Step 900
900
#593734
oklch(37.7% 0.049 25.2)
-
Step 950
950
#34211F
oklch(27.1% 0.03 25.9)
#704440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4A40 | 0.064 |
| Deuteranopia (no green cones) | #58533F | 0.059 |
| Tritanopia (no blue cones) | #793E43 | 0.024 |
| Achromatopsia (no color) | #505050 | 0.062 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #704440
#704440
oklch(43.7% 0.062 25.5)
- #1F5B62
#1F5B62
oklch(43.6% 0.061 206)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #704440, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.027
- Purple Brown #673A3F ΔE 0.035
- Milk Chocolate #7F4E1E ΔE 0.064
- Dark Mauve #874C62 ΔE 0.070
- Saddle Brown #8B4513 ΔE 0.071
- Mud Brown #60460F ΔE 0.071
- Red Brown #8B2E16 ΔE 0.071
- Rust Brown #8B3103 ΔE 0.075
Use #704440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.