#70439B

Closest named color: Rebecca Purple (#663399). oklch(47.7% 0.141 305.3), rgb(112, 67, 155).

Aa

White text reads best on this color (7.08:1).

About this color

#70439B is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.141 and its hue 305°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.042 away. White text reads best on it, at 7.08:1.

Hue familyPurples
Lightnessmedium-dark (48%)
Chromavivid (0.141)
Temperaturein between
Nearest nameRebecca Purple (#663399)
Black text2.96:1
White text7.08:1

Values

HEX#70439B
RGBrgb(112, 67, 155)
HSLhsl(271, 40%, 44%)
OKLCHoklch(47.7% 0.141 305.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #70439B 7.08:1 AAA Lc -89.2 Fine for body text
Black text on #70439B 2.96:1 Fails Lc 19.8 Dividers and decoration only
#70439B text on white 7.08:1 AAA Lc 84.2 Fine for body text
#70439B text on black 2.96:1 Fails Lc -17.8 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FA

    oklch(97.1% 0.009 308.4)

  2. Step 100

    100

    #EDE7F5

    oklch(93.7% 0.02 305.3)

  3. Step 200

    200

    #DFD3EE

    oklch(88.5% 0.039 305.6)

  4. Step 300

    300

    #CBB6E4

    oklch(80.9% 0.068 305.6)

  5. Step 400

    400

    #B18FD7

    oklch(70.8% 0.109 305.4)

  6. Step 500

    500

    #9E71CC

    oklch(63.1% 0.14 305.6)

  7. Step 600

    600

    #8958B9

    oklch(55.7% 0.151 305.4)

  8. Step 700

    700 (this color)

    #70439B

    oklch(47.7% 0.141 305.3)

  9. Step 800

    800

    #5E3B81

    oklch(42.7% 0.116 305.1)

  10. Step 900

    900

    #4D3368

    oklch(37.7% 0.092 305.1)

  11. Step 950

    950

    #2D1E3D

    oklch(26.9% 0.059 305.1)

Export this scale for Tailwind in the Tailwind colors tool

#70439B with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#23579E0.111
Deuteranopia (no green cones)#3358990.100
Tritanopia (no blue cones)#6954680.104
Achromatopsia (no color)#5858580.142

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #70439B

    #70439B

    oklch(47.7% 0.141 305.3)

  • #4D6800

    #4D6800

    oklch(47.8% 0.121 125.4)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #70439B

    #70439B

    oklch(47.7% 0.141 305.3)

  • #4851AA

    #4851AA

    oklch(47.6% 0.141 275.3)

  • #8B377B

    #8B377B

    oklch(47.7% 0.142 335.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #70439B

    #70439B

    oklch(47.7% 0.141 305.3)

  • #6E5B00

    #6E5B00

    oklch(47.6% 0.098 94.8)

  • #006F3E

    #006F3E

    oklch(47.6% 0.117 155.2)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #70439B

    #70439B

    oklch(47.7% 0.141 305.3)

  • #854E00

    #854E00

    oklch(47.7% 0.107 65.2)

  • #006C63

    #006C63

    oklch(47.8% 0.084 184.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #70439B

    #70439B

    oklch(47.7% 0.141 305.3)

  • #9C361C

    #9C361C

    oklch(47.7% 0.141 35.2)

  • #4D6800

    #4D6800

    oklch(47.8% 0.121 125.4)

  • #00687B

    #00687B

    oklch(47.7% 0.085 216.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70439B, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #70439B in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.