#7040B8
Closest named color: Bluey Purple (#6241C7). oklch(49.3% 0.18 297.8), rgb(112, 64, 184).
Aa
White text reads best on this color (6.74:1).
About this color
#7040B8 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.180 and its hue 298°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.035 away. White text reads best on it, at 6.74:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.180) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.11:1 |
| White text | 6.74:1 |
Values
| HEX | #7040B8 |
| RGB | rgb(112, 64, 184) |
| HSL | hsl(264, 48%, 49%) |
| OKLCH | oklch(49.3% 0.18 297.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7040B8 | 6.74:1 | AA | Lc -87.7 | Fine for body text |
| Black text on #7040B8 | 3.11:1 | AA large text | Lc 21.3 | Dividers and decoration only |
| #7040B8 text on white | 6.74:1 | AA | Lc 82.7 | Fine for body text |
| #7040B8 text on black | 3.11:1 | AA large text | Lc -19.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#EBE7F9
oklch(93.6% 0.024 296.1)
-
Step 200
200
#DCD3F6
oklch(88.5% 0.049 297.2)
-
Step 300
300
#C7B5F2
oklch(80.9% 0.087 298)
-
Step 400
400
#AB8CEC
oklch(70.7% 0.14 297.6)
-
Step 500
500
#986CE6
oklch(63.2% 0.179 297.7)
-
Step 600
600
#8350D4
oklch(55.6% 0.194 297.5)
-
Step 700
700 (this color)
#7040B8
oklch(49.3% 0.18 297.8)
-
Step 800
800
#5B3594
oklch(42.7% 0.149 298.2)
-
Step 900
900
#4A3076
oklch(37.7% 0.116 297.7)
-
Step 950
950
#2B1D45
oklch(27% 0.073 297.5)
#7040B8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005CBC | 0.124 |
| Deuteranopia (no green cones) | #005AB5 | 0.125 |
| Tritanopia (no blue cones) | #5F5B76 | 0.138 |
| Achromatopsia (no color) | #5B5B5B | 0.182 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7040B8
#7040B8
oklch(49.3% 0.18 297.8)
- #5C6900
#5C6900
oklch(49.2% 0.114 117.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7040B8, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.035
- Iris #6258C4 ΔE 0.057
- Blue With A Hint Of Purple #533CC6 ΔE 0.058
- Rebecca Purple #663399 ΔE 0.059
- Blurple #5539CC ΔE 0.062
- Slate Blue #6A5ACD ΔE 0.064
- Light Indigo #6D5ACF ΔE 0.065
- Grape #7209B7 ΔE 0.070
Use #7040B8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.