#7040AD
Closest named color: Rebecca Purple (#663399). oklch(48.5% 0.167 300.5), rgb(112, 64, 173).
Aa
White text reads best on this color (6.94:1).
About this color
#7040AD is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.167 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.046 away. White text reads best on it, at 6.94:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.167) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.02:1 |
| White text | 6.94:1 |
Values
| HEX | #7040AD |
| RGB | rgb(112, 64, 173) |
| HSL | hsl(266, 46%, 46%) |
| OKLCH | oklch(48.5% 0.167 300.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7040AD | 6.94:1 | AA | Lc -88.5 | Fine for body text |
| Black text on #7040AD | 3.02:1 | AA large text | Lc 20.5 | Dividers and decoration only |
| #7040AD text on white | 6.94:1 | AA | Lc 83.5 | Fine for body text |
| #7040AD text on black | 3.02:1 | AA large text | Lc -18.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FC
oklch(97.1% 0.011 297.6)
-
Step 100
100
#ECE7F8
oklch(93.7% 0.023 299.4)
-
Step 200
200
#DED3F3
oklch(88.6% 0.045 301.1)
-
Step 300
300
#C9B5EE
oklch(80.9% 0.082 300.6)
-
Step 400
400
#AE8DE5
oklch(70.8% 0.129 300.4)
-
Step 500
500
#9B6DDD
oklch(63.1% 0.166 300.7)
-
Step 600
600
#8652CA
oklch(55.5% 0.18 300.6)
-
Step 700
700 (this color)
#7040AD
oklch(48.5% 0.167 300.5)
-
Step 800
800
#5C378E
oklch(42.6% 0.139 300.2)
-
Step 900
900
#4C3171
oklch(37.8% 0.107 300.9)
-
Step 950
950
#2C1D42
oklch(26.9% 0.068 300.6)
#7040AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0059B0 | 0.126 |
| Deuteranopia (no green cones) | #1759AB | 0.120 |
| Tritanopia (no blue cones) | #635870 | 0.128 |
| Achromatopsia (no color) | #5A5A5A | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7040AD
#7040AD
oklch(48.5% 0.167 300.5)
- #566800
#566800
oklch(48.5% 0.116 120.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7040AD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.046
- Bluey Purple #6241C7 ΔE 0.049
- Iris #6258C4 ΔE 0.065
- Blue With A Hint Of Purple #533CC6 ΔE 0.068
- Grape #7209B7 ΔE 0.073
- Blurple #5539CC ΔE 0.073
- Slate Blue #6A5ACD ΔE 0.074
- Light Indigo #6D5ACF ΔE 0.075
Use #7040AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.