#70404E
Closest named color: Brownish Purple (#76424E). oklch(43.4% 0.069 1.6), rgb(112, 64, 78).
Aa
White text reads best on this color (8.29:1).
About this color
#70404E is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.069 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.014 away. White text reads best on it, at 8.29:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | muted (0.069) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.53:1 |
| White text | 8.29:1 |
Values
| HEX | #70404E |
| RGB | rgb(112, 64, 78) |
| HSL | hsl(343, 27%, 35%) |
| OKLCH | oklch(43.4% 0.069 1.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70404E | 8.29:1 | AAA | Lc -93.1 | Preferred for body text |
| Black text on #70404E | 2.53:1 | Fails | Lc 15.5 | Dividers and decoration only |
| #70404E text on white | 8.29:1 | AAA | Lc 88.4 | Fine for body text |
| #70404E text on black | 2.53:1 | Fails | Lc -13.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F1E7E9
oklch(93.6% 0.011 3.5)
-
Step 200
200
#E7D3D8
oklch(88.5% 0.023 0.6)
-
Step 300
300
#D8B6BF
oklch(80.8% 0.041 0.3)
-
Step 400
400
#C4909E
oklch(70.7% 0.065 1.2)
-
Step 500
500
#B37486
oklch(63% 0.082 1.2)
-
Step 600
600
#9E5C6F
oklch(55.5% 0.089 1.9)
-
Step 700
700
#874C5D
oklch(49.1% 0.082 2)
-
Step 800
800 (this color)
#70404E
oklch(43.4% 0.069 1.6)
-
Step 900
900
#59353F
oklch(37.6% 0.053 2)
-
Step 950
950
#341F25
oklch(26.9% 0.034 1)
#70404E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #47494E | 0.076 |
| Deuteranopia (no green cones) | #53524D | 0.070 |
| Tritanopia (no blue cones) | #773D45 | 0.018 |
| Achromatopsia (no color) | #4E4E4E | 0.070 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70404E
#70404E
oklch(43.4% 0.069 1.6)
- #175D53
#175D53
oklch(43.3% 0.069 181.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70404E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.014
- Purple Brown #673A3F ΔE 0.032
- Dark Mauve #874C62 ΔE 0.062
- Red Brown #8B2E16 ΔE 0.083
- Dusty Grape #545775 ΔE 0.085
- Milk Chocolate #7F4E1E ΔE 0.090
- Chestnut #742802 ΔE 0.090
- Rust Brown #8B3103 ΔE 0.091
Use #70404E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.