#70404B
Closest named color: Brownish Purple (#76424E). oklch(43.3% 0.068 5.5), rgb(112, 64, 75).
Aa
White text reads best on this color (8.32:1).
About this color
#70404B is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.068 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.014 away. White text reads best on it, at 8.32:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | muted (0.068) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.52:1 |
| White text | 8.32:1 |
Values
| HEX | #70404B |
| RGB | rgb(112, 64, 75) |
| HSL | hsl(346, 27%, 35%) |
| OKLCH | oklch(43.3% 0.068 5.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70404B | 8.32:1 | AAA | Lc -93.1 | Preferred for body text |
| Black text on #70404B | 2.52:1 | Fails | Lc 15.5 | Dividers and decoration only |
| #70404B text on white | 8.32:1 | AAA | Lc 88.5 | Fine for body text |
| #70404B text on black | 2.52:1 | Fails | Lc -13.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F1E7E9
oklch(93.6% 0.011 3.5)
-
Step 200
200
#E7D3D7
oklch(88.4% 0.023 3.9)
-
Step 300
300
#D8B6BD
oklch(80.8% 0.04 4.1)
-
Step 400
400
#C4909B
oklch(70.6% 0.064 4.8)
-
Step 500
500
#B47582
oklch(63.2% 0.081 6.2)
-
Step 600
600
#9F5C6C
oklch(55.6% 0.089 5)
-
Step 700
700
#884C5A
oklch(49.2% 0.083 5.6)
-
Step 800
800 (this color)
#70404B
oklch(43.3% 0.068 5.5)
-
Step 900
900
#5A353D
oklch(37.7% 0.054 6)
-
Step 950
950
#351F24
oklch(27% 0.035 4.9)
#70404B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #48494B | 0.074 |
| Deuteranopia (no green cones) | #54514A | 0.068 |
| Tritanopia (no blue cones) | #783C44 | 0.019 |
| Achromatopsia (no color) | #4E4E4E | 0.069 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70404B
#70404B
oklch(43.3% 0.068 5.5)
- #165C56
#165C56
oklch(43.1% 0.067 186.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70404B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.014
- Purple Brown #673A3F ΔE 0.029
- Dark Mauve #874C62 ΔE 0.063
- Red Brown #8B2E16 ΔE 0.080
- Milk Chocolate #7F4E1E ΔE 0.086
- Chestnut #742802 ΔE 0.086
- Rust Brown #8B3103 ΔE 0.087
- Dusty Grape #545775 ΔE 0.087
Use #70404B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.