#70403D
Closest named color: Purple Brown (#673A3F). oklch(42.9% 0.068 24.1), rgb(112, 64, 61).
Aa
White text reads best on this color (8.43:1).
About this color
#70403D is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.068 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.027 away. White text reads best on it, at 8.43:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | muted (0.068) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.48:1 |
| White text | 8.43:1 |
Values
| HEX | #70403D |
| RGB | rgb(112, 64, 61) |
| HSL | hsl(4, 29%, 34%) |
| OKLCH | oklch(42.9% 0.068 24.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70403D | 8.43:1 | AAA | Lc -93.4 | Preferred for body text |
| Black text on #70403D | 2.48:1 | Fails | Lc 15.1 | Dividers and decoration only |
| #70403D text on white | 8.43:1 | AAA | Lc 88.9 | Fine for body text |
| #70403D text on black | 2.48:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E6
oklch(93.6% 0.011 24.3)
-
Step 200
200
#E7D4D2
oklch(88.5% 0.021 24.8)
-
Step 300
300
#D9B7B4
oklch(80.8% 0.04 23.9)
-
Step 400
400
#C5928D
oklch(70.7% 0.063 25.1)
-
Step 500
500
#B57671
oklch(63% 0.08 24.6)
-
Step 600
600
#A15E5A
oklch(55.7% 0.088 23.9)
-
Step 700
700
#894D4A
oklch(49% 0.082 23.5)
-
Step 800
800 (this color)
#70403D
oklch(42.9% 0.068 24.1)
-
Step 900
900
#5B3634
oklch(37.7% 0.054 23.3)
-
Step 950
950
#35201E
oklch(27% 0.033 25.5)
#70403D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A473D | 0.071 |
| Deuteranopia (no green cones) | #56513C | 0.066 |
| Tritanopia (no blue cones) | #793A3F | 0.023 |
| Achromatopsia (no color) | #4D4D4D | 0.068 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70403D
#70403D
oklch(42.9% 0.068 24.1)
- #115A60
#115A60
oklch(42.9% 0.067 203.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70403D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.027
- Brownish Purple #76424E ΔE 0.029
- Red Brown #8B2E16 ΔE 0.067
- Chestnut #742802 ΔE 0.069
- Milk Chocolate #7F4E1E ΔE 0.070
- Rust Brown #8B3103 ΔE 0.071
- Mud Brown #60460F ΔE 0.072
- Saddle Brown #8B4513 ΔE 0.073
Use #70403D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.