#704030
Closest named color: Purple Brown (#673A3F). oklch(42.6% 0.072 39.2), rgb(112, 64, 48).
Aa
White text reads best on this color (8.51:1).
About this color
#704030 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.072 and its hue 39°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.038 away. White text reads best on it, at 8.51:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.072) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.46:1 |
| White text | 8.51:1 |
Values
| HEX | #704030 |
| RGB | rgb(112, 64, 48) |
| HSL | hsl(15, 40%, 31%) |
| OKLCH | oklch(42.6% 0.072 39.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #704030 | 8.51:1 | AAA | Lc -93.6 | Preferred for body text |
| Black text on #704030 | 2.46:1 | Fails | Lc 14.9 | Not readable |
| #704030 text on white | 8.51:1 | AAA | Lc 89.1 | Fine for body text |
| #704030 text on black | 2.46:1 | Fails | Lc -13.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F2E7E4
oklch(93.6% 0.013 35.7)
-
Step 200
200
#E8D4CE
oklch(88.5% 0.024 37.4)
-
Step 300
300
#DAB8AD
oklch(80.9% 0.042 38.7)
-
Step 400
400
#C69382
oklch(70.8% 0.067 39.2)
-
Step 500
500
#B77762
oklch(63.1% 0.087 38.9)
-
Step 600
600
#A25F49
oklch(55.6% 0.094 38.9)
-
Step 700
700
#8A4E3A
oklch(49% 0.087 39.1)
-
Step 800
800 (this color)
#704030
oklch(42.6% 0.072 39.2)
-
Step 900
900
#5B372B
oklch(37.7% 0.056 39.2)
-
Step 950
950
#362019
oklch(27% 0.037 38.4)
#704030 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C462F | 0.068 |
| Deuteranopia (no green cones) | #58512F | 0.064 |
| Tritanopia (no blue cones) | #7A383C | 0.036 |
| Achromatopsia (no color) | #4D4D4D | 0.072 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #704030
#704030
oklch(42.6% 0.072 39.2)
- #0E5869
#0E5869
oklch(42.7% 0.072 218.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #704030, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.038
- Brownish Purple #76424E ΔE 0.046
- Mud Brown #60460F ΔE 0.056
- Milk Chocolate #7F4E1E ΔE 0.058
- Chestnut #742802 ΔE 0.059
- Red Brown #8B2E16 ΔE 0.061
- Rust Brown #8B3103 ΔE 0.062
- Saddle Brown #8B4513 ΔE 0.063
Use #704030 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.