#703E4D
Closest named color: Brownish Purple (#76424E). oklch(43% 0.072 1.3), rgb(112, 62, 77).
Aa
White text reads best on this color (8.45:1).
About this color
#703E4D is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.072 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.017 away. White text reads best on it, at 8.45:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.072) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.48:1 |
| White text | 8.45:1 |
Values
| HEX | #703E4D |
| RGB | rgb(112, 62, 77) |
| HSL | hsl(342, 29%, 34%) |
| OKLCH | oklch(43% 0.072 1.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #703E4D | 8.45:1 | AAA | Lc -93.5 | Preferred for body text |
| Black text on #703E4D | 2.48:1 | Fails | Lc 15.1 | Dividers and decoration only |
| #703E4D text on white | 8.45:1 | AAA | Lc 88.9 | Fine for body text |
| #703E4D text on black | 2.48:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F1E7E9
oklch(93.6% 0.011 3.5)
-
Step 200
200
#E7D3D8
oklch(88.5% 0.023 0.6)
-
Step 300
300
#D9B6BF
oklch(80.9% 0.042 0.8)
-
Step 400
400
#C58F9E
oklch(70.7% 0.068 0.7)
-
Step 500
500
#B57386
oklch(63.1% 0.086 1.2)
-
Step 600
600
#A05B70
oklch(55.6% 0.094 1)
-
Step 700
700
#894A5D
oklch(49.1% 0.088 1.5)
-
Step 800
800 (this color)
#703E4D
oklch(43% 0.072 1.3)
-
Step 900
900
#5A3540
oklch(37.8% 0.055 0.9)
-
Step 950
950
#351F25
oklch(27% 0.035 2)
#703E4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #45474D | 0.079 |
| Deuteranopia (no green cones) | #52514C | 0.074 |
| Tritanopia (no blue cones) | #783B43 | 0.021 |
| Achromatopsia (no color) | #4D4D4D | 0.073 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #703E4D
#703E4D
oklch(43% 0.072 1.3)
- #0F5C52
#0F5C52
oklch(42.8% 0.072 181.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #703E4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.017
- Purple Brown #673A3F ΔE 0.029
- Dark Mauve #874C62 ΔE 0.065
- Red Brown #8B2E16 ΔE 0.082
- Chestnut #742802 ΔE 0.088
- Dusty Grape #545775 ΔE 0.089
- Rust Brown #8B3103 ΔE 0.090
- Red Purple #820747 ΔE 0.091
Use #703E4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.